The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Regular price RM104.79 MYR
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Revolutionize your startup with validated learning.

This book is perfect for entrepreneurs who want to build a sustainable business in today's fast-paced world. Eric Ries provides a scientific and unique approach to creating successful startups through "validated learning" and rapid experimentation. By following the practices outlined in this book, entrepreneurs can save time and resources by testing their ideas before investing too heavily in them. This book is essential for anyone who wants to build a successful and innovative business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Regular price RM104.79 MYR
Unit price
per
ISBN: 9780307887894
Estimated First-hand Retail Price: RM117.03 MYR
Authors: Eric Ries
Publisher: Best Business
Date of Publication: 2011-01-01
Format: Hardback
Related Collections: Personal Development, Business, Economics
Goodreads rating: 4.11
(rated by 323266 readers)

Description

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
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Revolutionize your startup with validated learning.

This book is perfect for entrepreneurs who want to build a sustainable business in today's fast-paced world. Eric Ries provides a scientific and unique approach to creating successful startups through "validated learning" and rapid experimentation. By following the practices outlined in this book, entrepreneurs can save time and resources by testing their ideas before investing too heavily in them. This book is essential for anyone who wants to build a successful and innovative business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.