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The Halo Effect... and the Eight Other Business Delusions That Deceive Managers

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Business delusions unmasked for critical thinking.

The Halo Effect is a thought-provoking book that challenges the often-gullible reader who believes everything they might hear or see advertised. Rosenzweig presents an unconventional and humorous insight that will spur the reader on to think more critically and deeply about business success. This book is perfect for businesspeople looking to expand their knowledge and insights, and for students looking to develop their critical thinking skills.

  • Financial Times Business Book of the Year Nominee for Longlist (2007)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Halo Effect... and the Eight Other Business Delusions That Deceive Managers

Regular price RM19.76 MYR Now RM11.88 MYR Save 40%
Unit price
per
ISBN: 9781476784038
Estimated First-hand Retail Price: RM102.34 MYR
Publisher: Free Press
Date of Publication: 2014-06-17
Format: Paperback
Goodreads rating: 3.89
(rated by 5544 readers)

Description

With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of today’s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a wide range of popular business delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success.Central among these delusions is the Halo Effect—the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes—clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company’s sales head south, the very same attributes are universally derided—suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.The Halo Effect not only identifies these delusions that keep us from understanding business performance, but also suggests a more accurate way to think about leading a company. This approach—focusing on strategic choice and execution, while recognizing the inherent riskiness of both—clarifies the priorities that managers face.Brilliant and unconventional, irreverent and witty, The Halo Effect is essential reading for anyone wanting to separate fact from fiction in the world of business.
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Business delusions unmasked for critical thinking.

The Halo Effect is a thought-provoking book that challenges the often-gullible reader who believes everything they might hear or see advertised. Rosenzweig presents an unconventional and humorous insight that will spur the reader on to think more critically and deeply about business success. This book is perfect for businesspeople looking to expand their knowledge and insights, and for students looking to develop their critical thinking skills.

  • Financial Times Business Book of the Year Nominee for Longlist (2007)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.