Strategic Management: Concepts: Competitiveness And Globalization

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Achieve sustained advantage with strategic management

This book could be a good option for business students and professionals who are interested in understanding how to formulate and implement strategic plans effectively. It offers a comprehensive approach that combines a resource-based view of the firm with the classic industrial organization model, providing a complete understanding of how businesses use strategic management to achieve sustained competitive advantage. The book also offers more than 30 compelling cases, engaging video cases, and online learning tools that help readers apply strategic management concepts and techniques to real-world situations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Strategic Management: Concepts: Competitiveness And Globalization

Regular price RM22.57 MYR
Unit price
per
ISBN: 9781285425184
Date of Publication: 2014-01-01
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.19
(rated by 32 readers)

Description

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.
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Similar Reads

Achieve sustained advantage with strategic management

This book could be a good option for business students and professionals who are interested in understanding how to formulate and implement strategic plans effectively. It offers a comprehensive approach that combines a resource-based view of the firm with the classic industrial organization model, providing a complete understanding of how businesses use strategic management to achieve sustained competitive advantage. The book also offers more than 30 compelling cases, engaging video cases, and online learning tools that help readers apply strategic management concepts and techniques to real-world situations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.