This book would be a good read for entrepreneurs who are eager to tap into the global market. The book is filled with strategies on how to compete globally, how to create successful global marketing programs, and how to organize and control global marketing operations. One of the most appealing features of the book is its case readings, which provide practical examples that readers can relate to and implement in their own businesses. Overall, this book is a must-read for any business owner looking to expand their reach and increase sales.

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Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.

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