Competition Demystified : A Radically Simplified Approach to Business Strategy

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Competition Demystified : A Radically Simplified Approach to Business Strategy

Regular price RM57.79 MYR
Unit price
per
ISBN: 9781591841807
Publisher: Portfolio
Date of Publication: 2007-08-28
Format: Paperback
Related Collections: Business, History, Economics
Goodreads rating: 4.32
(rated by 1761 readers)

Description

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big Are there barriers to entry that allow you to do things that other firms cannot?
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.