Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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ISBN: 9780307956323
Authors: Martin Lindstrom
Publisher: Random House
Date of Publication: 2011-09-01
Format: Paperback
Goodreads rating: 3.81
(rated by 4236 readers)

Description

Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.