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Blown to Bits : How the New Economics of Information Transforms Strategy

by Philip Evans, Thomas S. Wurster
RM66.63 MYR
Blown to Bits : How the New Economics of Information Transforms Strategy - Thryft
Blown to Bits : How the New Economics of Information Transforms Strategy - Thryft

Richness and Reach - Redefining Business Strategy

"Blown to Bits" is a must-read for entrepreneurs and business executives who want to stay ahead of the competition. The book explains how the new economics of information is transforming traditional business strategy by eliminating the trade-off between richness and reach. The authors provide practical examples from various industries and offer a guide to building new strategies that reflect the changing landscape. The unique and distinctive feature of the book is its focus on the importance of richness and reach going hand in hand in today's business world. Anyone looking to gain a competitive advantage will benefit from this insightful read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Blown to Bits : How the New Economics of Information Transforms Strategy

by Philip Evans, Thomas S. Wurster
RM66.63 MYR
ISBN: 9780875848778
Estimated First-hand Retail Price: RM118.27 MYR
Authors: Philip Evans, Thomas S. Wurster
Publisher: Harvard Business School Press
Date of Publication: 2000-01-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Management, Technology
Goodreads rating: 3.72
(rated by 251 readers)

Description

Richness or reach? The trade-off used to be simple but your business strategy either could focus on 'rich' information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. "Blown to Bits" reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain. Your competitive advantage is up for grabs. To prepare corporate executives and entrepreneurs alike for a fundamental change in business competition, Evans and Wurster expand and illuminate groundbreaking concepts first explored in the award-winning "Harvard Business Review" article "Strategy and the New Economics of Information", and present a practical guide for applying them. Examples span the spectrum of industries - from financial services to health care, from consumer to industrial goods, and from media to retailing. "Blown to Bits" shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Richness and Reach - Redefining Business Strategy

"Blown to Bits" is a must-read for entrepreneurs and business executives who want to stay ahead of the competition. The book explains how the new economics of information is transforming traditional business strategy by eliminating the trade-off between richness and reach. The authors provide practical examples from various industries and offer a guide to building new strategies that reflect the changing landscape. The unique and distinctive feature of the book is its focus on the importance of richness and reach going hand in hand in today's business world. Anyone looking to gain a competitive advantage will benefit from this insightful read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.