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Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Regular price RM59.07 MYR
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WeWork's tumultuous journey through Adam Neumann's eyes.

"Billion Dollar Loser" could resonate with you if you're intrigued by the intricate dance of entrepreneurship and excess. Reeves Wiedeman offers an engrossing narrative that not only charts the meteoric rise and staggering fall of WeWork but also serves as a cautionary tale about the fragility of startups in the Silicon Valley era. It’s a human story, rich with details that reveal how ambition blends with hubris, ultimately challenging the very notion of success in the tech world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Regular price RM59.07 MYR
Unit price
per
ISBN: 9780316461368
Authors: Reeves Wiedeman
Date of Publication: 2020-10-20
Format: Hardcover
Goodreads rating: 4.09
(rated by 12582 readers)

Description

The inside story of WeWork and its CEO, Adam Neumann, which tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history. In its earliest days, WeWork promised the impossible: to make the American workplace cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness." Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork’s CEO built and grew his company along with Neumann’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools. Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched
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WeWork's tumultuous journey through Adam Neumann's eyes.

"Billion Dollar Loser" could resonate with you if you're intrigued by the intricate dance of entrepreneurship and excess. Reeves Wiedeman offers an engrossing narrative that not only charts the meteoric rise and staggering fall of WeWork but also serves as a cautionary tale about the fragility of startups in the Silicon Valley era. It’s a human story, rich with details that reveal how ambition blends with hubris, ultimately challenging the very notion of success in the tech world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.