Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer

The Nature of Marketing : Marketing to the Swarm as well as the Herd

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.

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Little Things Big Results - Thryft

Little Things Big Results

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This book can help you learn how small actions taken consistently, can lead to meaningful and tangible outcomes. Through simple yet powerful exercises and real-life examples, Roger Fritz’s book can inspire you to make positive changes in your life, both personally and professionally. Users would appreciate the practicality and usefulness of the book.

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Marketing Communications : Principles and Practice - Thryft
Philip J. Kitchen

Marketing Communications : Principles and Practice

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Marketing Communications: Principles and Practice is an essential guide that provides a thorough understanding of the practical and theoretical frameworks of successful marketing communication. This book is highly recommended for students and practitioners looking to improve their knowledge and understanding of advertising, direct marketing, public relations, and the Internet. The case studies and opinions of recognized experts make it a valuable tool for achieving success in marketing communication.

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What Are Your Goals - Powerful Questions to Discover What You Want Out of Life - Thryft

What Are Your Goals - Powerful Questions to Discover What You Want Out of Life

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This book would be an excellent read for anyone who is unsure about their life's direction. It offers an in-depth guide to discovering what goals to set by asking powerful questions. The most unique feature of this book is its directness in presenting actionable steps to achieve one's aspirations. Users would likely review this book as an effective tool for those seeking to find clarity in their life's goals, and an excellent resource to return to when feeling lost.

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Marketing Strategy: A Decision-Focused Approach - Thryft
Jr. Walker Orville C.

Marketing Strategy: A Decision-Focused Approach

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If you're delving into the realm of marketing strategy, this book distills complex theories into digestible insights. It's not just theory-based; it emphasizes on the strategic decision-making process and considers the cross-functional nature of marketing. This text could guide you in integrating analytical tools with the foundational 4P's (Product, Price, Place, Promotion) to craft a cohesive competitive strategy. Plus, it's up-to-date with current trends, making it relevant for today's dynamic market.

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Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler

Marketing Management

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If you're diving into the vast world of marketing, especially within the colorful and diverse landscapes of Asia, this book is your compass. Kotler's revered approach is tailored here with relevant case studies that resonate with the dynamic Asian market. It's not just a read; it's a practical toolkit that evolves with the realities of the market, making sure you stay sharp and informed in an arena that never stops changing.

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Management and Cost Accounting - Thryft
Colin Drury

Management and Cost Accounting

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If you are a student grappling with accounting principles and looking for a companion to solidify your understanding and problem-solving skills, this manual is tailored just for you. Colin Drury's "Management and Cost Accounting" is renowned for breaking down complex concepts into manageable segments. The additional question and answer material in this edition is a substantial boon for reinforcing what you learn chapter by chapter.

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Creativity, Inc: Building an Inventive Organization - Thryft
Richard A. Harriman, Jeff Mauzy

Creativity, Inc: Building an Inventive Organization

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If you're interested in how constant creativity can fuel a company's growth, "Creativity, Inc." would be a perfect read for you. With concrete examples like Steelcase and others, it's an approachable text for understanding how to embed systemic innovation in company culture. It’s especially recommended if you’re looking to inspire your team or company to think creatively and maintain competitive relevance in a rapidly changing market.

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The Best Of Brochure Design 8 - Thryft
Ann Willoughby

The Best Of Brochure Design 8

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The Best of Brochure Design 8 is a must-read for any graphic designer looking to enhance their brochure design skills. The book showcases the latest and greatest brochures from around the world, providing readers with a valuable resource for choosing type, layout, and photo treatments. It's an inspiring and problem-solving book that offers a wealth of ideas and advice for any design enthusiast or professional.

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Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft
Jenny Sullivan, Patricia Belyea

Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals

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If you're passionate about graphic design and understand the impact of packaging, "Fantastic Folders And Exceptional Envelopes" could be just the inspiration you need. This book delves into the nuances of designing custom carriers that not only stand out visually but also function superbly. It's great for someone who appreciates that the devil is in the details — from flap styles to paper choices, this guide could help you transform a mundane task into an art form, potentially making your work the talk of the town and a deal-sealer.

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Public Relations : Principles and Practice - Thryft
Philip J. Kitchen

Public Relations : Principles and Practice

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This book is a comprehensive guide to understanding the theory and practice of public relations. With case studies and end-of-chapter questions, it helps both students and practitioners develop their knowledge and skills in this arena. The unique feature of this book is that it draws on the opinions, views, expertise, and understanding of a range of practitioners and theorists to provide a holistic view of the subject matter. Recommended for those who want to master the principles of public relations.

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Finale 2014 : A Trailblazer Guide - Thryft
Mark Johnson

Finale 2014 : A Trailblazer Guide

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This book is a must-read for music composers, educators, engravers, and students who desire to use Finale 2014 to its fullest potential. The author, Mark Johnson, has years of experience in working with music enthusiasts and provides expert guidance on using the software's latest features. It offers step-by-step methods to simplify music score creation and increase productivity by highlighting essential tools and shortcuts.

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Creating Effective Boards : Meeting the Challenges of Continuity and Competition - Thryft

Creating Effective Boards : Meeting the Challenges of Continuity and Competition

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"Creating Effective Boards" is a valuable resource for business owners and executives who want to improve their board's effectiveness. The book offers practical advice on how to build a strong board of directors and provides real-life examples of successful private firms. What sets this book apart is its focus on the unique challenges faced by small to midsize businesses, such as succession planning and long-range planning. If you're looking to take your company to the next level, this book is a must-read.

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Creative Card Design: Promotional Greetings - Thryft
P I E Books

Creative Card Design: Promotional Greetings

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If the world of greeting cards and direct mailings excites you, "Creative Card Design: Promotional Greetings" could be a treasure trove of inspiration. The book is a visual feast of innovative and successful designs that speak the language of creativity and professionalism. Seeing what talented minds from around the globe have conjured up might just spark your next big idea, and keep your designs fresh and intriguing. It's perfect for any graphic designer or creative professional looking to sprinkle some magic into their work.

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Derivatives and Alternative Investments (CFA PROGRAM CURRICULUM, VOLUME 6) - Thryft
CFA Institute

Derivatives and Alternative Investments (CFA PROGRAM CURRICULUM, VOLUME 6)

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This book is an essential guide for anyone seeking to gain an in-depth understanding of derivatives and alternative investments. With the backing of the CFA, readers can be assured of its credibility and quality. Its comprehensive and concise approach ensures that it covers everything from the basics to the advanced concepts, making complex topics accessible to all. A must-read for those seeking to excel in the finance industry.

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Business Essentials - Business Law : Study Text - Thryft
BPP Learning Media

Business Essentials - Business Law : Study Text

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Business Essentials - Business Law is a great choice for students and professionals who want to gain a comprehensive understanding of business law. The book covers a wide range of topics related to business law and presents them in an organized manner. The book stands out because it goes in-depth on the core concepts that are often touched upon in other business law books, making it a very informative read for those who want to gain a deeper understanding of the subject.

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Employee Training and Development - Thryft
Raymond A. Noe

Employee Training and Development

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If you are looking to enhance your company’s performance through effective employee training, this book is tailor-made for you. Raymond A. Noe presents a detailed exploration of the latest strategies in training and development, making it an invaluable resource for HR professionals and managers committed to employee growth.

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How to Think Like the World's Greatest Marketing Minds - Thryft
Marcia Layton Turner

How to Think Like the World's Greatest Marketing Minds

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Recommendation: This book is a goldmine for anyone searching for the secrets of marketing success. With engaging stories and practical tips, it reveals the strategies and tactics used by the world's greatest marketing minds. Dive into the minds of legendary figures like Martha Stewart and Phil Knight and learn how to think like them. Whether you're an executive, entrepreneur, or simply curious about marketing, this book will inspire and guide you towards unparalleled success in the business world.

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Corporate Health Management - Thryft

Corporate Health Management

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This book is the perfect read for corporate leaders and managers who want to prioritize the health and well-being of their employees. Corporate Health Management provides practical guidance and strategies for implementing successful health management programs that can improve employee morale, increase productivity and reduce healthcare costs. The most unique feature of this book is its timeless relevance despite being published in 1984, which is a testament to its valuable insights that continue to hold true today.

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Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers - Thryft
Howard Stevens, Jeff Cox

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers

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This book could be a good read for you if you're searching for the most effective sales approach that suits your personality and your customers' needs. Through an engaging story, Selling the Wheel introduces four distinct selling styles, helping you understand which approach aligns best with your strengths and how to adapt to changing markets. Packed with practical insights, this book will empower you to navigate the ever-evolving landscape of sales and achieve success in your endeavors.

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E-Business Technologies - Thryft
H. Albert Napier, Ollie Rivers, Philip J. Judd

E-Business Technologies

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This book would be a good read for someone looking to gain a deep understanding of the technical aspects of conducting e-business. With its comprehensive coverage of topics like security, wireless advances, development tools, legacy systems, and networking basics, it serves as an essential guide for mastering these technologies. The authors provide a clear overview of the Internet's infrastructure, making it easy to navigate this complex field. Whether you are a beginner or an experienced professional, this book offers valuable insights that can help you succeed in the world of e-business.

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Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson

Organization Development: The Process of Leading Organizational Change

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If you're facing the challenges of steering an organization through the rapid currents of change, this book could be a beacon for you. It dives into the ethics and real-world applications behind organizational development, which can be invaluable in our era of globalization and technological leaps. What sets it apart is its blend of classic and contemporary methods, ensuring you have a well-rounded understanding of how to lead effectively in today's dynamic work environment.

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Multiple Stream Of Income
New

Multiple Stream Of Income

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If you're feeling pinned down by a single income source, "Multiple Streams of Income" could be a breath of fresh air. Robert G. Allen offers a blueprint to diversifying your income, which could be pivotal if you're looking to build long-term financial security. The methods discussed are practical and varied, giving you a sense of control over your financial future, a must-read for aspiring entrepreneurs or anyone keen on personal finance.

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The Portable MBA in Management - Thryft
Allan R. Cohen

The Portable MBA in Management

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This book could be a good read for anyone interested in gaining practical knowledge about management principles and strategies. The Portable MBA in Management combines the latest theories and practices in leadership, negotiation, and organizational design. It offers valuable insights and tips to help you improve subordinate performance, develop effective negotiation skills, and navigate through organizational change. Whether you're an aspiring business leader or a seasoned executive, this book will equip you with the tools and knowledge to stay ahead of the competition. Happy reading!

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Cross Functional Teams - Working With Allies, Enemies, And Other Strangers (Includes One Copy Each Of Tool Kit & Book) - Thryft
Glenn M. Parker

Cross Functional Teams - Working With Allies, Enemies, And Other Strangers (Includes One Copy Each Of Tool Kit & Book)

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Imagine being able to create teams that achieve amazing results by bringing together people with different skill sets and backgrounds. This book provides practical advice and examples from over 100 companies to help you successfully develop your own cross-functional teams. With easy-to-use tools and a binder format that allows for quick preparation, you'll be able to set goals, overcome barriers, and foster collaboration in diverse groups. Don't miss out on the cross-functional team advantage - unlock its power with this book!

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Making India Work [Paperback] [Jan 01, 2010] WILLIAM NANDA - Thryft
WILLIAM NANDA

Making India Work [Paperback] [Jan 01, 2010] WILLIAM NANDA

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If you're keen on understanding the complexities of India's socio-economic landscape, "Making India Work" could broaden your perspective. William Nanda Bissell lays out thought-provoking, pragmatic solutions to the challenges faced by modern India. It's a compelling read for those interested in economics and policies directed at developing countries, especially if you're invested in India’s future.

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Business Data Communications - Thryft
William Stallings

Business Data Communications

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If you're delving into information and network management, this book could serve as your backbone. With real-world case studies, it doesn't just float in theoretical space; it grounds you in how data communications play out in actual business scenarios. It's particularly useful if you're interested in how the landscape has evolved with the advent of the internet and wireless networks. Keep in mind its publication date, though; while it lays out the foundation, some topics might need a contemporary supplement.

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The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired! - Thryft
Peter Veruki

The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired!

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Stepping into an interview can be daunting, but this book promises to be like a secret weapon tucked in your briefcase. Peter Veruki has distilled insightful gems that could help you navigate through tough questions with confidence. You might find yourself recommending this to friends before their big days, appreciating how it transformed your approach from nervous to self-assured.

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Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.

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How Mutual Funds Work - Thryft

How Mutual Funds Work

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This book could be a good read for those who are interested in investing in mutual funds but are intimidated by the complex jargon and strategies involved. It provides a comprehensive overview of how mutual funds work, including important factors to consider when selecting and evaluating them. One unique feature of this book is its focus on using computers and online tools for analysis, making it a valuable resource for those who prefer digital resources for investment research.

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A Straightforward Guide to Speech Writing and Presentation - Thryft
R. Watson

A Straightforward Guide to Speech Writing and Presentation

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This book is a must-read for individuals who struggle with public speaking and need a step-by-step guide to prepare, write and present effective speeches for various occasions. It offers practical tips on how to overcome stage fright, grab the audience's attention, structure a speech and deliver it with confidence. With clear and concise language, this revised edition is an excellent choice for beginners and professionals alike.

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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World - Thryft
Frederick Allen

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

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If you're intrigued by the blend of culture, enterprise, and history, "Secret Formula" is a fascinating dive into how an iconic brand like Coca-Cola became synonymous with the American dream. It's a captivating narrative that's as much about innovative marketing and persistent salesmanship as it is about the beverage that conquered the world. This book is a toast to curiosity about successful business strategies and their cultural impact.

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The Basics: Proofreading : A Programmed Approach - Thryft
Dona Orr, H. Frances Daniels, Carol Henson

The Basics: Proofreading : A Programmed Approach

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This book is an excellent resource for anyone looking to improve their proofreading skills. With a programmed approach and clear-cut examples, readers can reinforce their learning. The use of current technology and workplace readiness skills makes this book relevant and useful for professionals. Additionally, the addition of humor makes it an enjoyable read despite its technical nature.

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The Agile Manager's Guide To Coaching To Maximize Performance - Thryft
Jack Cullen

The Agile Manager's Guide To Coaching To Maximize Performance

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Recommendation: - This book is a must-read for managers looking to unlock the true potential of their team. With a focus on agile coaching techniques, it provides practical steps and insights on how to build a productive and empowered workforce. By shifting from traditional management to coaching, you'll learn how to effectively communicate expectations, address performance issues, and create a positive work environment. It's time to maximize your team's performance and achieve extraordinary results.

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Top 50 Social Innovations - Changing Our World - Thryft
Joycelyn Sim, Penny Low, Victor Tong

Top 50 Social Innovations - Changing Our World

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Principles of Corporate Finance Global Edition by Brealey, Myers and Allen - Thryft

Principles of Corporate Finance Global Edition by Brealey, Myers and Allen

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This book is a must-read for anyone interested in understanding the world of corporate finance. With its clear and concise explanations, it breaks down complex financial concepts into easily digestible information. The authors go beyond just presenting theories, they also provide practical examples and real-world case studies to help readers understand how these theories apply to real-life situations. Whether you're a student or a practicing financial manager, this book will be an invaluable resource to deepen your knowledge and enhance your decision-making skills in the corporate finance field.

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Mashups : Strategies for the Modern Enterprise - Thryft
J. Jeffrey Hanson

Mashups : Strategies for the Modern Enterprise

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Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.

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Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

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Mining for Gold could be a good read for anyone who finds themselves leading meetings or trainings frequently. The book provides practical tips on how to manage group dynamics and keep discussions focused. One of its most unique features is its emphasis on using neural linguistic programming and other nonverbal cues to improve facilitation skills. Users may find this book particularly helpful if they struggle with managing difficult participants or want to discover new ways to help their teams generate fresh ideas.

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Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players - Thryft

Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players

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"Property Smart" might resonate with you if you're aiming to navigate the often-intimidating world of real estate with confidence. Terry Ryder offers practical guidance that demystifies the buying and selling process, empowering you with the knowledge to make savvy investment decisions. Whether you're just starting out or looking to sharpen your property portfolio strategy, this book could prove to be an invaluable asset.

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Windows 98 Registry Handbook - Thryft
Jerry Honeycutt Jr.

Windows 98 Registry Handbook

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The Windows 98 Registry Handbook is a must-have for power users seeking to maximize their system's potential. This comprehensive guide unlocks the secrets of the registry, allowing users to customize their system's performance with ease. With step-by-step instructions and expert advice, this book is perfect for anyone seeking to optimize their Windows 98 experience.

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Daringly Different - The Making Of The Singapore Management University - Thryft

Daringly Different - The Making Of The Singapore Management University

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This book offers a captivating insider's view into the journey of creating Singapore Management University. Through the author's meticulous research and first-hand accounts, readers get an extraordinary glimpse into the challenges, triumphs, and bold decisions that shaped this institution. It is a must-read for anyone interested in educational innovation and the transformation of an idea into a reality.

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Teaching Skills in Further and Adult Education - Thryft
David Minton

Teaching Skills in Further and Adult Education

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This book would be an excellent choice for an individual looking to acquire insight into practical aspects of teaching FE and adult education teachers. With the author's years of experience in the field, readers can expect to gain valuable skills on classroom management and how to succeed even during difficult circumstances.

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The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More - Thryft
D. R. Barton Jr.

The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More

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If you're feeling overwhelmed by the complex investment advice out there, "The 10-Minute Millionaire" speaks to you. D.R. Barton Jr. distills his extensive trading experience into an approachable system, making it seem possible to grow a modest sum into something significant. It's not a get-rich-quick scheme; it's about consistent, smart decision-making. Imagine investing with confidence, just a few minutes at a time, steadily moving toward your goal of joining the millionaires' club. This book could be the map for your journey.

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50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview - Thryft

50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview

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This book would be a good read for anyone seeking to master the interview process. With 50 concise and winning answers, it provides valuable insights and guidance on how to confidently tackle any job interview. It covers everything you need to know to prepare yourself, making it an essential resource for job seekers.

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Joske's Law and Procedure at Meetings in Australia
New

Joske's Law and Procedure at Meetings in Australia

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If you're navigating the complexities of Australian meetings, 'Joske's Law and Procedure at Meetings in Australia' offers valuable guidance. Eilis S. Magner ensures you’re equipped with the knowledge to handle the legal intricacies of various types of meetings, from corporate settings to strata assemblies. The book is essential for professionals who aim to lead or participate effectively within Australia's unique legal framework.

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Making It in the New Music Business - Thryft
James Riordan

Making It in the New Music Business

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"Making It in the New Music Business" by James Riordan is an essential guide for anyone who wants to succeed in the music industry. With practical tips and insights from industry professionals, this book covers everything from networking to marketing to digital distribution. Its most distinctive feature is its up-to-date information on the rapidly changing music industry, making it a valuable resource for aspiring musicians and industry insiders alike.

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Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research? - Thryft
Sheldon Krimsky, Ralph Nader

Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research?

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If you're someone who likes to delve deep into the ethical implications of modern advancements, "Science In The Private Interest" will not disappoint. This book offers a thought-provoking critique of how academia's traditional quest for knowledge can be compromised by the allure of financial gain. It's a compelling read for anyone interested in the delicate balance between scientific integrity and the lure of commercial success.

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International Corporate Finance - Thryft

International Corporate Finance

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If understanding the complexities of international finance is what you're aiming for, Jeff Madura's book could be your north star. It does a stellar job of unraveling the impacts of financial reform on international finance, positioning you to not just understand but also to effectively manage within this ever-evolving playground of numbers and policies. The book stands out for its currency and real-world industry relevance, making it a pragmatic choice for finance professionals and students alike.

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The Insured Portfolio - Your Gateway To Stress-Free Global Investments - Thryft
Erika Nolan, Shannon Crouch, Marc-Andre Sola

The Insured Portfolio - Your Gateway To Stress-Free Global Investments

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The Insured Portfolio is an essential guide for investors who seek to protect their assets and diversify their investment portfolio. The book describes ways to safely invest overseas, how to use international private placement policies to reduce taxes, and other tools needed to profit overseas with insurance. It also provides customized asset protection, a dollar hedge, global investment diversification, tax-privileged growth and estate planning. The book offers a clear game plan to invest stress-free with confidence while protecting your assets.

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Marketing Excellence - Thryft
John Zealy Hugh Burkitt

Marketing Excellence

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Marketing Excellence is an excellent book for marketing professionals who want to not only expand their knowledge but also master the art of marketing. It provides an in-depth analysis of marketing strategies and methods and is filled with insightful advice and case studies. Readers can expect to gain valuable insights into the field of marketing that they won't find elsewhere.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.