Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Abu Dhabi Complete Residents' Guide - Thryft
Explorer Publishing

Abu Dhabi Complete Residents' Guide

Regular price RM32.53 MYR from RM17.91 MYR Save up to 51%

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Considering a move to Abu Dhabi or just curious about life there? This book is like a seasoned expat friend spilling all the essential secrets. It not only prepares you for the local culture and the practicalities of living in the city, but it also navigates you through the hustle of settling in – from finding a home to knowing the ins and outs of everyday life. Whether you're a visitor wanting to understand Abu Dhabi better or planning to make it your new home, this guide is chock-full of the practical info you'll need.

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Rod Judkins

The Art of Creative Thinking

from RM30.21 MYR

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THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.

from RM30.21 MYR

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Ryder Carroll

The Bullet Journal Method : Track the Past, Order the Present, Design the Future

Regular price RM50.81 MYR from RM43.50 MYR Save up to 22%

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The Bullet Journal Method is an essential read for those who struggle with organizing their busy life and need practical tools to make their time productive. The book offers an easy-to-follow guide in 3 simple steps that help you track your past, tackle your to-do lists in a mindful and systematic way, and design a future full of meaningful goals that you can achieve by breaking them down into small, actionable steps. If you're looking for a comprehensive and practical approach to managing your time, this book is definitely worth a read!

Regular price RM50.81 MYR from RM43.50 MYR Save up to 22%

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Seth Godin

Meatball Sundae : Is Your Marketing Out of Sync?

from RM24.69 MYR

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"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.

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Akash Karia

TED Talks Storytelling : 23 Storytelling Techniques from the Best TED Talks

from RM18.04 MYR

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Recommendation: Hey there! If you want to take your presentations to the next level, "TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks" is a must-read for you. This book reveals the secret behind delivering a great TED talk - storytelling. By studying over 200 TED talks, the author discovered that stories were the common thread among all the captivating talks. Packed with case studies and practical tips, this short but powerful guide will teach you how to inject life into your presentations and keep your audience mesmerized. Get ready to leave a lasting impression and connect with your listeners on a whole new level!

from RM18.04 MYR

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Seth Godin

Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It)

from RM18.54 MYR

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A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.

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Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses
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Amy Whitaker

Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses

from RM37.35 MYR

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"Art Thinking" could be just what you need if you've been feeling trapped between your need for creative expression and the rigid demands of your work life. Amy Whitaker shows you how to blend the freedom of artistic thinking with the practicality of business to carve out a space for innovation and big ideas. It's a refreshing take on problem-solving that encourages bending rules without breaking them, which could make your daily grind a bit more inspiring and a lot more impactful.

from RM37.35 MYR

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Carmine Gallo

The Storyteller's Secret : How TED Speakers and Inspirational Leaders Turn Their Passion into Performance

from RM35.09 MYR

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How did an American immigrant without a college education go from Venice Beach t-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?

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William Strunk Jr., E.B. White, Roger Angell

Elements of Style, The

from RM14.19 MYR

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You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition.The revisions to the new edition are purposely kept minimal in order to retain the book's unique tone, wit, and charm. A new Glossary of the grammatical terms used in the book provides a convenient reference for readers. The discussion of pronoun use is revised to reflect the contemporary concern with sexist language. In addition, there are numerous slight revisions in the book itself which implement this advice. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered.This book has conveyed the principles of English style to millions of readers. Use the fourth edition of “the little book” to make a big impact with writing.FeaturesHow to cut deadwood out of your sentences.How enliven your prose with the active voice.How to put statements in the positive form.New to this EditionA new Glossary of grammatical terms.A new Foreword by Roger Angell.The classic principles of English style.

from RM14.19 MYR

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Joseph M. Zappala

Public Relations Writing Worktext : A Practical Guide for the Profession

from RM111.92 MYR

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Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.

from RM111.92 MYR

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John Westwood

How to Write a Marketing Plan

from RM14.82 MYR

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This book is a must-read for anyone looking to develop a comprehensive marketing plan. With its practical step-by-step approach, it takes the daunting task of writing a plan and simplifies it into manageable steps. This workbook is packed with exercises to help you apply the concepts and produce sections of your own marketing plan. Whether you're an individual looking to improve your marketing knowledge or part of a group planning exercise, this book will provide you with the tools and strategies to achieve your marketing objectives.

from RM14.82 MYR

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Elizabeth Gilbert

Big Magic: Creative Living Beyond Fear

from RM32.53 MYR

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Elizabeth Gilbert, the bestselling author of Eat Pray Love, delves into the mysterious nature of inspiration and creativity in this insightful book. She encourages readers to embrace curiosity, let go of needless suffering, and pursue their passions fearlessly. Whether you are an aspiring writer, artist, or simply seeking more mindfulness in your life, Big Magic offers a world of wonder and joy. Sorry! Book description for this title is not available.

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Heather Pierce

Persuasive Proposals And Presentations - 24 Lessons For Writing Winners

from RM24.69 MYR

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This book is ideal for anyone who wants to polish their writing and presentation skills. With practical advice and examples of common mistakes, it teaches readers how to effectively develop and communicate a winning strategy. Empowering readers to make compelling presentations and proposals, this book is bound to boost your confidence and help improve your communication skills.

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John Foster

Writing Skills for Public Relations : Style and Technique for Mainstream and Social Media

Regular price RM53.03 MYR from RM37.15 MYR Save up to 30%

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This book is perfect for PR practitioners who want to improve their writing skills, especially in the realm of traditional and social media. It offers practical tips on how to write effectively and avoid common mistakes, such as using jargon and cliches. The book also covers important legal considerations and provides guidance on editing and producing good text design and layout. Overall, it is a valuable resource for anyone who wants to communicate more effectively in the public relations field.

Regular price RM53.03 MYR from RM37.15 MYR Save up to 30%

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.