Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Making of India : Gamechanging Transitions - Thryft
Akhilesh Tilotia

The Making of India : Gamechanging Transitions

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If you're keen on understanding India's dynamic transformation, this book dissects the economic and political shifts influencing its growth. Tilotia provides a nuanced perspective that's essential for anyone looking to grasp the complexities of India's transitions, making it particularly appealing if socioeconomics or Asian geopolitics pique your interest.

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Business Essentials -Marketing : Study Text - Thryft
BPP Learning Media

Business Essentials -Marketing : Study Text

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This book is a comprehensive guide to understanding marketing concepts, strategies, and tactics. It provides practical examples and case studies to help readers apply marketing principles to real-life situations. The clear and concise explanations make it easy to follow, making it a great resource for students and professionals alike.

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Big Deal : 2000 and Beyond - Thryft
Bruce Wasserstein

Big Deal : 2000 and Beyond

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This book is perfect for business enthusiasts who want to understand more about Wall Street deal-making. Bruce Wasserstein uses his extensive experience to explain the intricacies of corporate mergers and acquisitions and provides valuable insights into the history and tactics behind billion-dollar deals. Readers will appreciate how the author's unique perspective offers a deep understanding of the complexities involved in such transactions.

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Management and Control of Quality - Thryft
William M. Lindsay, James R. Evans

Management and Control of Quality

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"If you are a manager seeking to improve your organization's performance by adopting Total Quality Management principles, this book is a must-read. The author takes a practical approach to the application of the Baldrige Criteria and offers comprehensive guidance on quality management frameworks. With its updated content, this book will help you achieve excellence in your organization."

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International Marketing - Thryft
Kristiaan Helsen, Masaaki Kotabe, Swee Hoon Ang

International Marketing

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If you're delving into the intricacies of international marketing, this text is a trove of contemporary knowledge tailored to the dynamic Asia-Pacific market. Its engaging style translates complex marketing concepts into accessible information, reflecting current trends and competitive strategies that resonate with students and professionals looking to gain a foothold in global commerce.

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Human Resource Management : Strategy and Practice with Student Resource Access 12 Months - Thryft
Alan R. Nankervis, Robert Compton, Marian Baird

Human Resource Management : Strategy and Practice with Student Resource Access 12 Months

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If you're diving into a human resource management career or looking to update your knowledge, this book's for you. The 7th edition doesn't just rehash old ideas; it brings fresh, real-world integration of current trends and practical applications. With added online study tools, learning becomes interactive, ensuring concepts stick with you long after the final page.

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Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know - Thryft
William G. Droms, Jay O. Wright

Finance and Accounting for Nonfinancial Managers: All the Basics You Need to Know

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Dive into this book if crunching numbers scares you. You're not alone if the mere thought of finance and accounting makes your eyes glaze over. This book is crafted for those who want to grasp the financial basics without diving too deep into the jargon. It's practical, filled with real-world examples that link theory with the everyday decisions you face as a professional. Whether you're aiming to brush up your skills for better business conversations or just want to make more informed decisions for your own venture, this guide has you covered.

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China CEO : Voices of Experience from 20 International Business Leaders - Thryft
Juan Antonio Fernández, Laurie Underwood

China CEO : Voices of Experience from 20 International Business Leaders

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This book is especially recommended for new managers in China, as it features practical tips and easy-to-grasp models that will help them be effective in their work. The firsthand reflections from industry experts with over 100 years of experience provide valuable insights on managing employees, working with partners and competitors, adapting to life in China, and much more. The conversational writing style makes it an easy read for time-constrained executives.

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The Seamless Enterprise - Thryft
Dan Dimancescu

The Seamless Enterprise

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This book is a must-read for any organization seeking to improve its performance. The author, Dan Dimancescu, provides a comprehensive look into the world of cross-functional management, a concept that is still foreign to many American businesses. Dimancescu uses case studies to illustrate the effectiveness of cross-functional management and outlines six steps organizations can follow to achieve success. His emphasis on process and the importance of collective genius are what sets this book apart. If you are looking to improve your organization's performance in a holistic way, then The Seamless Enterprise is the book for you.

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Market Unbound : Unleashing Global Capitalism - Thryft
Lowell L. Bryan, Diana Farrell

Market Unbound : Unleashing Global Capitalism

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Market Unbound is a vital read for anyone interested in the future of the world economy, particularly for investors, corporations and financial organizations. This book provides readers with a detailed outline of the path leading to an open, global market and its impact on different sectors of business and finance. The book is based on extensive research, including relevant case studies and examples, and uncovers how a government’s ability to control its financial system is being threatened by globalized capital markets.

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The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft
Sharifah Mohamed, Willie Cheng

The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM

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If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.

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Think ASEAN - Thryft
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

Think ASEAN

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This book is recommended for entrepreneurs who are looking to expand their businesses in the ASEAN region. It provides unique insights into the challenges and opportunities in marketing to the diverse ASEAN population, and presents successful case studies of companies that have navigated these markets successfully. The book features innovative marketing models such as the 4C Diamond sub-model and the Sustainable Model, which challenge conventional marketing strategies. With a foreword by the Secretary-General of ASEAN, this book is a comprehensive guide for anyone looking to break into the ASEAN market.

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Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker

Doing Business Internationally: The Guide To Cross-Cultural Success

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As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.

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What Next?: Surviving the Twenty-First Century
Chris Patten

What Next?: Surviving the Twenty-First Century

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If the current world affairs often leave you pondering about the future, "What Next?" could be an enlightening read for you. Chris Patten utilizes his extensive experience in international politics to dissect and examine the pressing issues of our times. His approach is not only knowledgeable but also carries a sense of optimism that might provide some hope in navigating today's increasingly complex world.

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Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

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This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.

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The New Competitors : How Foreign Investors are Changing the Us Economy - Thryft
Norman J. Glickman

The New Competitors : How Foreign Investors are Changing the Us Economy

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Economics, Globalization

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Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft
William G. Howard

Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering

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This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.

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Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics - Thryft
Arjo Klamer

Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics

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If you're intrigued by the dynamics of macroeconomics and appreciate the clarity that direct conversation can bring, this book is a treasure trove. It demystifies complex economic theories by bringing you into the room with some of the most influential economists of the time. Think of it as a masterclass where you get to understand the nuances of economic thought straight from the minds shaping the field.

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Asia Rising:Why America Will Prosper as Asia's Economies Boom - Thryft
Jim Rohwer

Asia Rising:Why America Will Prosper as Asia's Economies Boom

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If you're someone deeply interested in economic trends and how shifting global powers affect the future, "Asia Rising" offers a thoughtful analysis. Considering it from today's perspective, it might fascinate you to track the predictions made back in 1995 against the actual economic landscape that has unfolded over the years. Plus, understanding these insights could be crucial if you're involved in global trade or are curious about East and South East Asia's booming markets.

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Re-engineering Your Business - Thryft
Daniel Morris, Joel Brandon

Re-engineering Your Business

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This book is a great resource for business owners who feel that their businesses may need a change. It provides a structured and detailed framework to undertake the process of re-engineering, and guides readers through the process step-by-step. The book's unique feature lies in its ability to be implementation-oriented, making it an excellent option for entrepreneurs seeking practical solutions.

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Derivatives - Thryft
London Reuters Limited

Derivatives

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This book is an excellent introductory text for novice traders, investors, and trainers in financial institutions. It introduces financial instruments such as futures, options, and swaps and explains their basic concepts, applications in trading, hedging, and arbitrage. The book includes examples, summaries and overviews at the end of each chapter, quizzes, and further resources which point to other books, articles and internet tools to widen readers' comprehension of derivatives and entrench their foundation in the subject. The book is an invaluable starting block for those new to the field of derivatives.

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Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.

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Game Embedded Strategy : Introducing Framework Tn=3 and GEMS for Business Strategy - Thryft
Patrick A. McNutt

Game Embedded Strategy : Introducing Framework Tn=3 and GEMS for Business Strategy

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This book could be a good read for someone looking to understand the intricate connection between game theory and business strategy. Through the GEMS framework, the author beautifully captures how management type, technology, and time shape the dynamics of competition in the market-as-game. The real-time examples and case materials make it an engaging and practical read for anyone interested in gaining a deeper understanding of strategic decision-making.

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Intellectual Capital in Enterprise Success : Strategy Revisited - Thryft
Lesley Craig, Lindsay Moore

Intellectual Capital in Enterprise Success : Strategy Revisited

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Intellectual Capital in Enterprise Success: Strategy Revisited is a must-read for entrepreneurs and business owners who want to take their companies to greater heights. With its comprehensive insight into intellectual asset management practices, this book offers practical tools, techniques, and frameworks that can help businesses capture, deploy, and maximize their intellectual capital. Lindsay Moore's unique approach will give readers an edge over their competitors and help them stay relevant in today's digital age.

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Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.

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E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver

E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers

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This book will be a good read for business owners and entrepreneurs who want to understand the impact of electronic shopping on traditional retail and manufacturing industries. The author provides a roadmap for survival and includes interviews with major players such as Dixons and Amazon.com. The book is also updated to include recent developments such as digital television, making it a relevant and insightful guide for navigating the world of e-shopping.

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Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft
Nick Abrahams

Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates

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If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.

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Ahead Of The Market - The Zacks Method For Spotting Stocks Early -- In Any Economy - Thryft
Mitch Zacks

Ahead Of The Market - The Zacks Method For Spotting Stocks Early -- In Any Economy

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Imagine being the savvy investor who always seems to know about the next big stock before it skyrockets. 'Ahead of the Market' offers you a behind-the-scenes look at how to decode Wall Street's complex signals. With Mitch Zacks' expertise, gleaned from a wealth of professional research, you'll learn to navigate the murky waters of analyst reports and emerge with the knowledge to spot investment opportunities that could put you ahead of the game. It's a strategic playbook for those looking to make informed, timely, and profitable stock market moves.

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Deals from Hell: M&A Lessons that Rise Above the Ashes - Thryft
Arthur Levitt Jr., Robert F. Bruner

Deals from Hell: M&A Lessons that Rise Above the Ashes

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If M&A intrigues you, "Deals from Hell" is quite an enlightening read. Bruner provides not just a list of what not to do, but analyzes where others have stumbled, packaging these hard-earned lessons into compelling narratives. For anyone stepping into the complex dance of mergers and acquisitions, understanding these cautionary tales could be the difference between a deal's success or joining the ranks of cautionary tales.

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Strategic Marketing Planning and Control - Thryft
John Ensor, Ruth Ashford, Graeme Drummond

Strategic Marketing Planning and Control

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If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.

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Supplier Relationship Management: How to Maximize Vendor Value and Opportunity - Thryft
S Easton, Michael D. Hales, Christian Schuh

Supplier Relationship Management: How to Maximize Vendor Value and Opportunity

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If you're in a position where you're liaising with suppliers and aiming to strengthen your procurement strategy, "Supplier Relationship Management" could be your North Star. It's not just about squeezing costs but nurturing mutually beneficial partnerships that can give your firm a competitive edge. Grounded in real-world case studies and strategic frameworks, it can transform your approach to suppliers from transactional encounters to strategic alliances.

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International Business - Thryft
Chow- Hou Wee Charles W L Hill

International Business

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If you're keen on grasping the nuances of international trade, "INTERNATIONAL BUSINESS" is a trove. The authors, proficient in their field, stitch together insights and practices that are indispensable in today's globalized market. Whether you’re a student or a professional looking to expand your understanding, this book is your ticket to comprehending the breadth of international business with clarity and acumen.

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Turning the Tables: A Machiavellian Strategy for Dealing with Japan - Thryft
Dan Burstein

Turning the Tables: A Machiavellian Strategy for Dealing with Japan

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Turning the Tables offers a unique insight into the interdependent economic relationship between the US and Japan. Burstein challenges the "get tough" attitudes of his contemporaries and suggests embracing Japan as a partner in rebuilding the US economy. His proposal for a Trans-Pacific economic community not only illuminates a road toward long-term solutions to conflicts in US-Japan relations but also offers a blueprint for stimulating new economic growth, raising productivity, and creating jobs.

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Pocket Strategy - Thryft
Ted Bruning

Pocket Strategy

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Pocket Strategy is a great read for entrepreneurs and business owners who want to hone in on their strategic decision-making skills. The book is organized in an easy-to-navigate format, with concise essays on important strategic issues and an A-Z glossary of key terms and concepts. Readers will appreciate the book's practical guidance and clear, straightforward writing style.

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Marketing Channels: A Management View - Thryft
Bert Rosenbloom

Marketing Channels: A Management View

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If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.

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International Marketing : An SME Perspective - Thryft
Linden Brown, Richard Fletcher, Sean De Burca

International Marketing : An SME Perspective

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This book provides a comprehensive coverage of practical marketing planning and strategies that cater to the growing SMEs. With emphasis on technology and a network perspective, readers can gain real-life examples from case studies and Instructor's Manual.

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Readings in International Enterprise - Thryft
John M.L. Drew

Readings in International Enterprise

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"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.

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International Arbitration and Forum Selection Agreements: Drafting and Enforcing
New
Gary B. Born

International Arbitration and Forum Selection Agreements: Drafting and Enforcing

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If the cross-border legal landscape is where you're charting your course, Gary Born's guide becomes invaluable. It translates his rich practical experience into tools you can use to craft solid arbitration and forum selection clauses. Knowing when and how to employ these elements in international contracts can prevent costly legal battles, saving you stress and resources—think of it as your legal compass for international waters.

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World Up-Scale Supermarkets - Thryft
Yoshiko Kasuga, I.M. Tao

World Up-Scale Supermarkets

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If retail spaces fascinate you, "World Up-Scale Supermarkets" could be an enlightening read. It dives into the architectural design principles behind luxury supermarkets around the world. The book is an architectural journey that offers a look at how aesthetics, flow, and function come together in spaces we frequent but might not always notice the details of. It's for the design enthusiast who appreciates how a well-crafted environment can transform everyday shopping into an experience.

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International Business, Global Edition - Thryft
John D. Daniels

International Business, Global Edition

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If you're venturing into the global market, this book is a reliable co-pilot. It's not just theory; it merges academia with real-world scenarios, giving you a grounded understanding of international business. With updated cases and a focus on emerging economies, it prepares you to tackle business across borders with confidence and insight. The engaging content and supportive online resources make it a comprehensive guide for students and professionals alike.

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Strategic Management: Concepts & Cases - Thryft
A.J. Strickland III, Arthur A. Thompson Jr.

Strategic Management: Concepts & Cases

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This book is an exceptional guide for anyone looking to understand and navigate the complex world of strategic management. With its comprehensive coverage of the resource-based view of the firm, it offers valuable insights and practical tools for developing effective business strategies. Whether you're a business student or a seasoned professional, this book will equip you with the knowledge and skills needed to drive success and make informed decisions in the ever-changing business landscape.

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The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia - Thryft
Murray Weidenbaum, Samuel Hughes

The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia

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This book is perfect for anyone interested in understanding the role of ethnic Chinese families in developing the economies of Southeast Asia and China. The author explores the powerful ties of culture and language that make these entrepreneurs preferable partners for joint ventures. The book examines their contribution to industrialization and modernization, making the region the fastest-growing and most competitive economy in the world, rivaling that of the US and Western Europe as an economic power. It's a must-read for businesses that want to learn more about this sector of the global marketplace.

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Adding Value to Marketing - Thryft
David P. Doyle

Adding Value to Marketing

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"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.

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Best of Alex 2009 - Thryft
Charles Peattie

Best of Alex 2009

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If you've ever been curious about bankers' lifestyles and the chaos of the 2009 financial crisis through a satirical lens, 'Best Of Alex 2009' offers some cathartic humor for everyone who has ever found themselves bemused by the world of finance. Charles Peattie delivers a year's worth of comic relief juxtaposed with the very real, and often grim, world of economic downturns.

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Every Business is a Growth Business: How Your Company Can Prosper Year After Year - Thryft
Ram Charan und Noel M. Tichy

Every Business is a Growth Business: How Your Company Can Prosper Year After Year

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This book could be a good read for you if you are a business owner or leader looking to take your company to the next level. "Every Business is a Growth Business" provides a fresh perspective on how to achieve sustained growth in today's competitive landscape. With its framework based on five key principles, it offers valuable insights and strategies to help you navigate the challenges of the 21st century and unlock the secrets to sustainable business growth. So, if you're ready to transform your company's mindset and drive balanced growth, this book is a must-read.

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The Complete Guide to Investing in Property
New
Liz Hodgkinson

The Complete Guide to Investing in Property

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If you're considering property investment, this book has you covered. It delves into various strategies, from renting out rooms to engaging in property development, and provides an updated perspective, particularly relevant if you've been pondering the impact of market changes. Handy for both seasoned investors and newbies, it can be a reliable guide through the maze of property investment options and legalities.

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Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock

Essentials of Services Marketing

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This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.

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Asian Megatrends - Thryft
Rajiv Biswas

Asian Megatrends

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Recommendation: - Asian Megatrends explores the major drivers shaping Asia's future, from the rise of China to the growth of emerging consumer markets. With a meticulous examination of economic, environmental, and geopolitical challenges, this book offers valuable insights for government officials and corporate executives seeking to navigate the evolving risk landscape in Asia. Providing a comprehensive understanding of the region's transformation, it is a must-read for those interested in the future of Asia.

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Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher

Electronic Commerce And Business Communications

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Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.

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Operations and Supply Chain Management : World Class Theory and Practice - Thryft
Rohit Verma

Operations and Supply Chain Management : World Class Theory and Practice

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This book is an excellent read for business students, managers, and executives looking to learn more about supply chain management and operations. With a focus on strategy, global supply chain, and service operations, readers will gain a comprehensive understanding of real-world challenges and approaches. Boyes encourages the use of technology, making this an up-to-date resource for anyone looking to be at the forefront of global business practices.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.