Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Leader As Coach: Strategies for Coaching & Developing Others - Thryft
Mary Dee Hicks, David B. Peterson

Leader As Coach: Strategies for Coaching & Developing Others

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If you're aspiring to be a more effective leader and really boost your team's performance, "Leader As Coach" offers you a treasure trove of actionable coaching strategies. It’s not just theoretical—it's filled with insights and practical steps you can start applying right away to become the leader that helps others shine. The skills of nurturing talent and motivating people are hugely impactful, and this book can be your guide to mastering them.

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Strategic Management in the Global Economy - Thryft
Lawrence H. Wortzel, Heidi Vernon-Wortzel

Strategic Management in the Global Economy

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This book would be a great read for professionals and students interested in understanding how to navigate the complexities of managing a business in the global economy. With a wealth of knowledge and practical advice, it provides valuable insights into strategic planning, marketing, finance, and production operations management. Its unique feature lies in its ability to combine contemporary and classic articles, offering alternative points of view and proven forecasting tools. Get ready to gain a deeper understanding of global business strategy and its practical implications through the valuable insights shared in this book.

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Managing Projects : Expert Solutions to Everyday Challenges - Thryft
Harvard Business Review

Managing Projects : Expert Solutions to Everyday Challenges

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This book would be a good read for someone who is looking for practical solutions to effectively manage projects. With its handy tools and checklists, it provides step-by-step guidance on various aspects such as resource identification, scheduling, budgeting, and communication. It stands out for its expertise in addressing everyday challenges faced in project management, making it an essential resource for anyone involved in project execution.

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Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller

Proactive Selling: Control the Process-Win the Sale

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If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.

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Excellence in Government: Total Quality Management in the 1990s - Thryft
David K. Carr

Excellence in Government: Total Quality Management in the 1990s

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If you're passionate about public service and are seeking ways to bring about significant, positive change within government sectors, "Excellence in Government" presents insightful strategies rooted in Total Quality Management. Written with a forward-looking perspective, it might ignite a spark in those who believe in bettering government systems from the inside out.

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The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman

The #1 Sales Teams: Superior Techniques for Maximum Performance

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This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!

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Strategies for Asia Pacific: Beyond the Crisis - Thryft
Philippe Lasserre, Hellmut Schütte

Strategies for Asia Pacific: Beyond the Crisis

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This book provides valuable insight and strategies for Western firms looking to expand their operations in Asia. It highlights the importance of having a deeper understanding of Asian markets, firms, and culture. The book encourages managers to question their traditional Western business assumptions and adopt a more regional style of management. If you're a business professional looking to expand your reach in Asia, this book is a must-read.

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The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough
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Vivek Ranadive

The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough

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If you're intrigued by the intersection of technology, brain science, and success, "The Two-Second Advantage" will captivate you. Ranadivé offers insights into gaining a competitive edge by honing our natural and technological forecasting abilities. This could change the way you approach decision-making in both your personal and professional endeavors.

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Supporting Service Level Agreements On IP Networks - Thryft
Dinesh C. Verma

Supporting Service Level Agreements On IP Networks

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This book is great for network engineers and architects looking to build a robust network capable of supporting virtual private networks and multicast traffic. With the help of off-the-shelf components, you'll learn to create SLA solutions, and verify their performance to support IPv6 networks. The author, Dinesh Verma, provides in-depth explanations to help you deploy effective SLAs.

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Churchill on Leadership: Executive Success in the Face of Adversity - Thryft
Steven F. Hayward

Churchill on Leadership: Executive Success in the Face of Adversity

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If you're intrigued by history but also keen to develop your leadership chops, "Churchill on Leadership" is for you. Engage with the wit and wisdom of one of the greatest political figures to uncover pragmatic leadership lessons that translate to today's business world. Dive into this book for a blend of historical narrative and actionable guidance to elevate your executive game.

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Corporate Boards : New Strategies for Adding Value at the Top - Thryft
Edward E. Lawler III, David Finegold, Jay A. Conger

Corporate Boards : New Strategies for Adding Value at the Top

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This book is great for business leaders who want to modernize their company's governance structure with a stakeholder mindset. It offers practical strategies for aligning principles with practices, and emphasizes the importance of behavior over protocol. Conger's systematic approach makes it easy for readers to identify and implement board reforms.

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How to Grow When Markets Don't - Thryft
Adrian J. Slywotzky, Richard Wise, Karl Weber

How to Grow When Markets Don't

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If you're feeling stuck in your business, contemplating how to move forward in a competitive, saturated market, this might be the flashlight in the dark you're looking for. Slywotzky delves into case studies and strategies that real world companies have used to innovate and create new demand, potentially a game changer for your strategic planning.

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Organizational Transitions : Managing Complex Change - Thryft
Richard Beckhard

Organizational Transitions : Managing Complex Change

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This book is a must-read for managers and executives who are experiencing difficulty in implementing change in their organization. It provides actionable insights on how to increase productivity, creativity, and innovation while dealing with changes in the organization's environment. The author Richard Beckhard provides practical solutions and recommendations for executives and consultants, making it an essential guide for anyone involved in managing complex change.

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Unique Value: The Secret of All Great Business Strategies
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Andrea Dunham, Mark Stevens

Unique Value: The Secret of All Great Business Strategies

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If you've ever wondered why some businesses skyrocket while others plummet, "Unique Value: The Secret of All Great Business Strategies" offers a deep dive into the inner workings of successful companies. Andrea Dunham doesn't just describe what works; she lays out a practical blueprint for executives seeking to navigate their companies toward success, with engaging analyses supported by tables and graphs to drive her points home. This book is your thinking cap for strategic planning.

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Dismissal: There Is No Easy Way but There Is a Better Way - Thryft
William J. Morin, Lyle Yorks

Dismissal: There Is No Easy Way but There Is a Better Way

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This book could be a good read for any manager or executive looking to improve their decision-making process when it comes to employee dismissals. With practical advice and insights, "Dismissal: There Is No Easy Way but There Is a Better Way" helps you navigate the difficult task of termination while emphasizing fairness and supporting data. Morin's expertise in outplacement counseling makes this book an invaluable resource for anyone seeking to handle dismissal in a compassionate and professional manner.

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ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance - Thryft
Ray Tricker

ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance

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This book provides a comprehensive guide to ISO9000 compliance, specifically tailored for small businesses with limited resources. It helps readers understand the requirements of the International Quality System Standard, so they can develop a quality plan that meets the demands of their customers and the marketplace. Highly recommended for small business owners looking to enhance their competitiveness.

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How to Become CEO: The Rules for Rising to the Top of Any Organization - Thryft
Jeffrey J. Fox

How to Become CEO: The Rules for Rising to the Top of Any Organization

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In recent years, the CEO's position within the typical high-profile company has been receiving more media attention than ever before. The job and paycheck of a CEO can quickly turn a relatively unknown top-level manager into a powerful international business leader with celebrity status. But how do those people get so lucky? What's their secret? Employees and recent graduates, everyone is asking, "How can I get ahead? How can I become a CEO?" This book has the answers. In HOW TO BECOME CEO, consultant Jeffery Fox has written an insightful handbook of traits to develop for all generations of CEO aspirants or for anyone who wants to get ahead in today's business world. Open it to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five rules focuses on a specific action that should be taken, a trait that needs to be developed, or a prohibition to follow. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top. But don't think for a moment that this is a cynical book. Rather, it is one of hard-headed idealism that will empower you to develop the qualities that are required of leaders: vision, persistence, integrity, and respect for superiors, subordinates, peers, and self. Anyone looking to climb the corporate ladder will be grateful for Fox

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International Financial Management - Thryft
Jeff Madura

International Financial Management

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This book is perfect for individuals interested in learning about economics and financial management within the international context. The book will provide readers with a comprehensive understanding of key financial principles and their practical applications for businesses operating in multiple countries. Readers will appreciate the author's clear explanations and real-world examples throughout the book.

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Manager Redefined : The Competitive Advantage in the Middle of Your Organization - Thryft
Stephen D. Harding, Thomas O. Davenport

Manager Redefined : The Competitive Advantage in the Middle of Your Organization

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Reasons to read the book: - The author presents a unique concept of redefining the role of managers, emphasizing the importance of building human capital and employee engagement. - Backed by a survey of over 16,000 employees, the book provides a management performance model that focuses on executing tasks, building relationships, and energizing change. - It emphasizes the creation of an authentic and trustworthy atmosphere, which fosters a positive work culture. - This book offers valuable insights for managers who want to transform themselves into empowering leaders, creating a competitive advantage within their organizations.

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Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong

Principles of Marketing

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Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.

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The Gold Mine - A Novel Of Lean Turnaround - Thryft
Freddy Ballé

The Gold Mine - A Novel Of Lean Turnaround

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Recommended for business owners wanting lean improvements. The book provides an engaging story that brings to life Lean manufacturing principles and techniques, making it easy for readers to understand and apply them to their own businesses.

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Military Leadership: In Pursuit of Excellence - Thryft
William E. Rosenbach, Robert L. Taylor, Walter F. Ulmer Jr.

Military Leadership: In Pursuit of Excellence

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This book is a must-read for anyone interested in understanding military leadership in today's complex world. By bringing together experts from various fields, it provides a comprehensive and multidimensional view of the topic. With its focus on the new realities of leadership training, including issues such as ethics and values, this book offers valuable insights and guidance for both current and future leaders. It is a thought-provoking and enlightening read that will help readers navigate the challenges and opportunities of leadership in the military context.

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PERFORMANCE MANAGEMENT - STUDY TEXT - Thryft

PERFORMANCE MANAGEMENT - STUDY TEXT

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Author: Kaplan Publishing
Format: Soft cover
Publisher: Kaplan Publishing
Publication Date: 30 Apr 2019

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PMP in Depth					Project Management Professional Study Guide for PMP and CAPM Exams - Thryft
Paul Sanghera

PMP in Depth Project Management Professional Study Guide for PMP and CAPM Exams

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If you're gearing up for the PMP or CAPM exams, this book could be your ticket to success. It meticulously covers all the topics and objectives you need to know, and the practice questions are a great mirror of what you'll face on the real deal. The complete practice exam at the end is especially useful to gauge your readiness. Consider this your comprehensive study companion.

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The Bluffer's Guide to Management - Thryft
John Courtis

The Bluffer's Guide to Management

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The Bluffer's Guide to Management is a great read for individuals who want to gain a basic understanding of management. The book presents its content in a concise and simplified manner, making it easy to comprehend and retain the information. The unique feature of this book is that it doesn't try to overload readers with too much information but instead focuses on the essentials. Overall, users are likely to find this book a valuable asset in their quest for knowledge.

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Producing, Financing, and Distributing Film : A Comprehensive Legal and Business Guide - Thryft
Paul A. Baumgarten, Mark Fleischer, Donald C. Farber

Producing, Financing, and Distributing Film : A Comprehensive Legal and Business Guide

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This book is a must-read for anyone interested in the business side of the film industry. It provides a clear and concise guide to the complex procedures involved in producing, financing, and distributing a film. The expertise of three entertainment law experts makes this book an essential reference for independent producers, filmmakers, and anyone interested in the workings of the movie industry. The book's most distinctive feature is its authoritative approach in cutting through the jungle of film business, providing valuable insights and guidance to its readers.

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Business Etiquette In Brief - Thryft
Ann Marie Sabath

Business Etiquette In Brief

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If you're embarking on a professional journey or simply looking to polish your office etiquette, "Business Etiquette In Brief" is a treasure trove. Imagine walking into your next meeting with the confidence that comes from knowing the nuances of corporate culture that impress bosses and colleagues alike. This book isn't just a guide; it's your personal mentor in mastering the subtle art of professional grace.

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Crucial Conversations - Tools For Talking When Stakes Are High - Thryft

Crucial Conversations - Tools For Talking When Stakes Are High

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This book is essential for anyone looking to improve their communication skills in high-stake situations. With practical tools and strategies, it teaches you how to navigate crucial conversations effectively, leading to better relationships and outcomes. Whether you want to resolve conflicts at work, overcome differences with loved ones, or handle tough discussions with ease, Crucial Conversations is a game-changer. It empowers you to transform challenging conversations into opportunities for growth and understanding.

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Business Strategy in Asia: A Casebook - Thryft
Loizos Heracleous, Nitin Pangarkar, Kulwant Singh

Business Strategy in Asia: A Casebook

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"Business Strategy in Asia: A Casebook" is perfect for anyone interested in learning about the strategies employed by successful Asian firms. The comprehensive collection of 28 case studies provides insights into the diverse range of issues, contexts, industries, and decision situations faced by such firms, making it a valuable read for educators, students, and business professionals alike. The rigor and depth of information in each case study is unparalleled, and the versatility of its usage at various levels make it an ideal addition to any business strategy course.

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Effective Strategic Leadership : An Essential Path to Success Guided - Thryft

Effective Strategic Leadership : An Essential Path to Success Guided

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"Effective Strategic Leadership" is an excellent read for anyone looking to develop their leadership skills, regardless of their specific field or career path. The author, John Adair, provides a clear and authoritative guide on what it takes to be an effective strategic leader and how to develop these crucial skills. One of the most unique features of this book is its focus on developing a vision and direction for one's life, making it relevant not only to business leaders but to individuals looking to lead their own lives. Overall, "Effective Strategic Leadership" is a valuable resource for anyone looking to improve their leadership abilities and achieve success.

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Statistical Analysis Simplified: The Easy-to-Understand Guide to SPC and Data Analysis - Thryft
Robert P. Reid Jr., H. James Harrington, Glen D. Hoffherr

Statistical Analysis Simplified: The Easy-to-Understand Guide to SPC and Data Analysis

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To consistently improve quality, it is important to first minimize variation. Statistical Process Control (SPC) is the driving force. Along with defining and detailing SPC, Statistical Analysis Simplified discusses ways to use measurement, numbers, and data to make better business decisions. Filled with self-tests, exercises, games, formulas, and simulations, this book presents today's complex methodologies in a practical and entertaining style. With its clear and accessible descriptions, statistics become easy to grasp and use to make better decisions.

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Developing E-Commerce Systems - Thryft
Jim A. Carter

Developing E-Commerce Systems

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This book is a must-read for anyone interested in developing successful e-Commerce systems. It takes a complete life-cycle approach, guiding readers through every step of the process. What sets this book apart is its focus on combining user, business, and computing viewpoints to ensure a successful result. Whether you're a computer science student or a business student, this book will provide you with the necessary knowledge and understanding to navigate the world of e-Commerce development.

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Experimental Formats & Packaging - Thryft
Roger Fawcett-Tang, Daniel Mason

Experimental Formats & Packaging

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This book is a great choice for designers looking to create unique, out-of-the-box packaging and book formats. With over 100 case studies, it provides inspiration and practical knowledge to help push boundaries and experiment with different materials and techniques. The extensive directory of materials and basic box templates is also a useful resource for designers looking to expand their skills and knowledge in this area.

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The Art And Science Of Manufacturing - Thryft

The Art And Science Of Manufacturing

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This book is a comprehensive guide for those who are looking to establish a successful manufacturing business. It highlights the importance of balancing both the art and science of manufacturing, and provides practical insights into improving productivity, efficiency and quality. Readers will appreciate the author's attention to detail, research-backed advice, and easy-to-follow style.

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The Healthy Company : Eight Strategies to Develop People, Productivity and Profits - Thryft
Robert H. Rosen, Lisa Berger

The Healthy Company : Eight Strategies to Develop People, Productivity and Profits

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This book is a valuable resource for business owners and managers aiming to establish a productive and supportive workplace. The unique feature of this book is that it emphasizes the connection between employee satisfaction and company success, providing real-life examples and practical strategies for achieving both. Users would appreciate the emphasis on creating a culture of health and wellness in the workplace, ultimately leading to increased productivity and profits.

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Modern Construction and Ground Engineering Equipment and Methods - Thryft
Frank C. Harris

Modern Construction and Ground Engineering Equipment and Methods

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This book is a comprehensive guide for civil engineering and construction professionals. It covers factors affecting decision making processes in construction, temporary work planning, and equipment selection. This book is highly recommended for those interested in optimizing engineering projects through efficient resource allocation.

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Managing Bricks & Motar Retail - Thryft

Managing Bricks & Motar Retail

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If you're intrigued by the tactile world of retail and its traditional charm, this book offers a deep dive into managing physical stores. It's a must-read for those who appreciate the intricacies of brick-and-mortar operations and wish to understand the foundations that underpin successful retail strategies in an increasingly digital age.

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Managing To Have Fun - Thryft
Matt Weinstein

Managing To Have Fun

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Recommendation: This book is perfect for individuals looking to infuse joy and celebration into their workplace. With practical examples and insights, it shows how incorporating fun can enhance employee morale, reduce stress, and cultivate a greater sense of personal pride. Discover how to create a vibrant and positive work environment that fosters creativity and happiness for every team member.

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Financial Regulation : Why, How and Where Now? - Thryft
Philipp Hartmann, Charles A.E. Goodhart, David T. Llewellyn

Financial Regulation : Why, How and Where Now?

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This book would be a good read for anyone interested in understanding the current state of financial regulation and looking to explore new techniques for risk management. It provides a comprehensive overview of the scale and nature of regulatory problems around the world, as well as exploring different incentive structures and crisis management techniques. Additionally, the book offers insights into regulation in emerging markets and provides a critical outlook on the future prospects of the regulatory landscape. Overall, it is an informative and thought-provoking read for those interested in finance and regulation.

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Career Management - Thryft
Carolyn Boyes

Career Management

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Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.

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The European Commission: A Practical Guide (Paperback) - Thryft
Manuel Szapiro

The European Commission: A Practical Guide (Paperback)

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This practical guide is perfect for those working for or with the European Commission. It provides a deep insight into the Commission's work and also gives step-by-step guidance on how to do a range of key tasks. Users can expect to learn the essentials, strengths, and weaknesses of the Commission's work.

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Creating, Implementing, & Managing Effective Training & Development: State-of-the-Art Lessons for Practice - Thryft
Kurt Kraiger

Creating, Implementing, & Managing Effective Training & Development: State-of-the-Art Lessons for Practice

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If you're involved in developing or managing training programs at your company, this is the book you need on your desk. It's like having a panel of top experts guiding you through establishing cutting-edge training initiatives. The principles inside will help you ensure that your training is effective, strategic, and seamlessly integrated within the organization, promising not just immediate educational outcomes but long-term performance improvement.

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Production And Operations Analysis - Thryft
Steven Nahmias

Production And Operations Analysis

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This book is a must-read for anyone interested in understanding and improving production and operations processes. With its clear and comprehensive explanations, it provides a complete guide to analyzing and optimizing these essential business functions. Whether you're a student or a professional, this book will help you gain a deep understanding of production and operations analysis and apply it in real-world scenarios.

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Product Creation : The Heart of the Enterprise from Engineering to E-commerce - Thryft
Philip H. Francis

Product Creation : The Heart of the Enterprise from Engineering to E-commerce

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If you're leading a team or running a business, this book could be your roadmap to excellence in product development. It integrates manufacturing strategy, IT systems, and intellectual property management into a comprehensive guide that goes beyond just design and production. Delving into such a resource can empower you to refine your approach and drive innovation within your company.

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Answering The Ultimate Question - How Net Promoter Can Transform Your Business - Thryft
Laura L. Brooks, Richard Owen

Answering The Ultimate Question - How Net Promoter Can Transform Your Business

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Answering The Ultimate Question is recommended for business owners and entrepreneurs who want to gain customer loyalty by understanding their needs better. This book provides a thorough explanation of the Net Promoter Score and its significance in business success, along with numerous real case studies. It highlights the comparative advantage of Net Promoter Score over other conventional methods for measuring customer satisfaction.

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Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall

Consumer Behaviour

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"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.

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High-Profit Selling : Win the Sale Without Compromising on Price - Thryft
Mark Hunter

High-Profit Selling : Win the Sale Without Compromising on Price

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This book would benefit sales professionals who want to enhance their selling techniques through sustainable practices. Through insightful tips like active listening and matching products to customer needs, readers can learn to sell with the customer in mind, instead of just relying on discounts or short-term strategies. Mark Hunter advocates for profitable, value-adding sales that ensure customer satisfaction and long-term business success.

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Above Ground Storage Tanks - Thryft
Philip E. Myers

Above Ground Storage Tanks

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This book is an essential guide for chemical, environmental, and civil engineers, who need to understand regulatory issues of ASTs. It covers design, construction, and maintenance of ASTs, as well as fundamental environmental engineering concerns. The book is especially helpful to those concerned with meeting compliance regulations.

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The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution - Thryft
David Goodman, David S. G. Goodman

The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution

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This book could be a good read for those interested in understanding the impact of modernization on economic growth in East and Southeast Asia. The book explores the emergence of the "new rich" phenomenon in various countries and territories, identifying different socio-political groups that have inherited key features from the rapid economic growth. The unique feature of the book is that it highlights the differences between the middle classes in the West and the newly enriched business and professional class of Asia.

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Communication in Business : Strategies and Skills - Thryft
Judith Dwyer

Communication in Business : Strategies and Skills

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This book is ideal for business professionals who want to improve their communication skills. It covers essential strategies for effective communication, as well as practical applications in the business world. Readers will appreciate the author's clear writing style and the book's comprehensive coverage of the topic. Overall, it's a must-read for anyone who wants to communicate more effectively in the workplace.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.