Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Electronic Commerce - Thryft
David Whiteley

Electronic Commerce

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This book could be a good read for someone who wants to understand the vast world of Electronic Commerce. Through its thorough exploration of consumer-oriented commerce, Electronic Markets, and Electronic Data Interchange (EDI), the book leaves no stone unturned. It provides a comprehensive guide that takes you on a journey through the intricacies of EC, making it a must-read for anyone looking to navigate this dynamic field.

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The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution - Thryft
David Goodman, David S. G. Goodman

The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution

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This book could be a good read for those interested in understanding the impact of modernization on economic growth in East and Southeast Asia. The book explores the emergence of the "new rich" phenomenon in various countries and territories, identifying different socio-political groups that have inherited key features from the rapid economic growth. The unique feature of the book is that it highlights the differences between the middle classes in the West and the newly enriched business and professional class of Asia.

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Turning Ideas Into Gold : A Practical Guide for Innovators - Thryft
John Seah

Turning Ideas Into Gold : A Practical Guide for Innovators

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This book is an excellent read for innovators who are looking to apply their ideas practically in the real world. With proven methodologies and real-life stories, the author showcases innovation from both Asian and international perspectives, making it relatable and insightful for a global audience. The book also provides tools and templates that can help readers navigate the innovation journey with ease while avoiding common pitfalls. Overall, this book is a must-read for anyone who wants to turn their ideas into tangible results in a practical way.

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The Outsourcing Dilemma - The Search For Competitiveness - Thryft
j-brian-heywood

The Outsourcing Dilemma - The Search For Competitiveness

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Recommendation: This book is a must-read for anyone grappling with the outsourcing dilemma. It not only provides a thorough exploration of the arguments for and against outsourcing, but also offers practical insights on how to navigate the complexities of outsourcing projects. Whether you are a business owner considering outsourcing, a project manager overseeing an outsourced project, or simply interested in understanding the impact of outsourcing on competitiveness, this book is a valuable resource that will help you make informed decisions and avoid common pitfalls.

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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
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Adrian J. Slywotzky, David J. Morrison

The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

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If you're aiming to understand the minds of top business leaders and how they've carved out profits, "The Profit Zone" could be your playbook. You'll find it dissecting the moves of industry giants and their strategies in a way that's insightful. It can offer you a unique perspective on how to approach business design and profit-making in your own ventures.

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Marketing Genius - Thryft
Peter Fisk

Marketing Genius

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"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.

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New Products Workshop : Hands-on Tools for Developing Winners - Thryft
Barry Feig

New Products Workshop : Hands-on Tools for Developing Winners

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This book provides a step-by-step guide and tools for managers to develop and launch successful products. It includes checklists, charts, and real-world case studies to help managers assess market potential, test the waters, and give products winning names. Barry Feig's experience and expertise make this book a valuable resource for anyone involved in product development and launch.

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Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

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If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.

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Rethinking the MBA: Business Education at a Crossroads
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David A. Garvin, Srikant M. Datar, Patrick G. Cullen

Rethinking the MBA: Business Education at a Crossroads

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If you're contemplating business school, this book might provide the critical perspective you're looking for. It unpacks the current challenges faced by MBA programs and offers a vision for how these institutions can evolve. Essentially, it's a thought-provoking examination that encourages both educators and students to reflect on the true value of an MBA in today's business world.

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Exploring Innovation - Thryft
David Smith

Exploring Innovation

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'Exploring Innovation' would be a great read for students who want to understand the complex concept of innovation in a simplified manner. David Smith has presented the information in a seminar-friendly style, with case studies and examples to aid better understanding. The book's research-based approach promotes critical thinking and would be useful for those who encounter innovation in their media and work-life.

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Living In Singapore, An Expatriate's Guide Michelle Richert & Jenn Wood - Thryft
Jenn Wood, Michelle Richert

Living In Singapore, An Expatriate's Guide Michelle Richert & Jenn Wood

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Living in Singapore, An Expatriate's Guide could be a good read for anyone planning to move to Singapore. The book provides valuable information about the goods, services, activities, and culture in Singapore that could help individuals settle in with ease. Additionally, it includes information for individuals interested in setting up small businesses in Singapore. The book is an excellent reference tool that was written by expats for expats, and it provides necessary information to help individuals establish a professional and personal life in Singapore.

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Reimagining Work - Strategies To Disrupt Talent, Lead Change, And Win With A Flexible Workforce - Thryft
Pat Petitti, Rob Biederman, Peter Maglathlin

Reimagining Work - Strategies To Disrupt Talent, Lead Change, And Win With A Flexible Workforce

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Recommendation: - This book is a must-read for anyone in a leadership position or aspiring to be one. It provides valuable insights and strategies for navigating the rapidly changing business landscape. With a focus on adapting to the demands of the on-demand economy, the authors offer actionable guidance on reimagining work and creating a flexible workforce that thrives. Whether you're leading a large corporation or a small startup, this book will help you stay ahead of the curve and unlock the full potential of your team.

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Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author

Landor Brand Strategy: "Landor Associates" Case Study

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If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.

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Disrupt - Filipina Women: Proud. Loud. Leading Without A Doubt - Thryft

Disrupt - Filipina Women: Proud. Loud. Leading Without A Doubt

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If you're looking to be inspired by the diverse achievements and experiences of Filipina women around the world, "Disrupt" is a must-read. The book offers powerful insights into how these leaders navigate the intersections of identity, migration, gender, and leadership. It's not just a collection of stories but a blueprint for anyone aspiring to make an impact in their field. The synthesis of recommendations also provides tangible advice for future trailblazers.

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Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly

Blockbusters: The Five Keys to Developing GREAT New Products

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This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.

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Often Wrong, Never in Doubt: Unleash the Business Rebel Within - Thryft
Peter Knobler, Donny Deutsch

Often Wrong, Never in Doubt: Unleash the Business Rebel Within

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This book is perfect for ambitious individuals who are looking to break barriers and achieve success in the business world. Donny Deutsch shares his personal journey and provides practical advice on how to overcome obstacles, build wealth, and create a thriving business. With inspiring stories and valuable lessons, this book will motivate and empower you to think outside the box and confidently pursue your goals. It's a must-read for anyone seeking entrepreneurial inspiration and a roadmap to success.

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New Products Management - Thryft
C. Anthony Di Benedetto, C. Merle Crawford

New Products Management

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If you're navigating the waters of product management or marketing, this book offers a wealth of practical knowledge grounded in real-world examples. The updated content ensures you're getting the latest insights, perfect for keeping pace with industry trends and honing your strategic skills.

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Regis Touch - Thryft
Regis McKenna

Regis Touch

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Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.

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Digital Darwinism - Thryft
Evan I. Schwartz

Digital Darwinism

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This book could be a good read for you because it uncovers the secrets behind the success stories of companies like Yahoo!, Dell Computer, and E*trade. It provides valuable strategies on how to navigate and succeed in the ever-changing world of e-commerce. If you want to stay ahead in the digital age, this book is a must-read for you.

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The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup - Thryft
Jaime Tardy, Dan Miller

The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup

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If you've ever felt the itch to break free from the 9-to-5 and pave your own way to financial freedom, "The Eventual Millionaire" provides more than just inspiration. It’s a practical blueprint, laden with real-world advice from those who have walked the walk. Jaime Tardy's book isn't just about getting rich; it's about building a meaningful life and business that leads to wealth. You'll find it both grounding and motivating, a guide to help you think like a millionaire while crafting a lifestyle you love.

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Brothers of Iron : How the Weider Brothers Created the Fitness Movement and Built a Business Empire - Thryft
Joe Weider, Ben Weider

Brothers of Iron : How the Weider Brothers Created the Fitness Movement and Built a Business Empire

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This book would be a great read for anyone interested in the fascinating story of how the Weider brothers single-handedly propelled the fitness industry to unprecedented heights. With their passion, determination, and unwavering belief in the power of strength training, Joe and Ben Weider took bodybuilding from the outskirts to the mainstream. Through their journey, readers will be captivated by their entrepreneurial spirit, their commitment to inclusivity, and their relentless pursuit of excellence. Get ready to be inspired and motivated to reach your own potential as you follow the incredible rise of these two visionary brothers.

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F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort

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If you're feeling stuck in traditional approaches to leadership and problem-solving, "F.C.U.K Your Way to Success" could offer you a fresh perspective. Mukul's witty and sharp insights cut through complexities and focus on the power of conversations and simpler methodologies for achieving better outcomes with less strife. It's about strategic focus, optimism, and clarity that could reenergize your approach to challenges both professional and personal.

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Marketbusters : 40 Strategic Moves That Drive Exceptional Business Growth - Thryft
Rita Gunther McGrath, Ian C. MacMillan

Marketbusters : 40 Strategic Moves That Drive Exceptional Business Growth

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MarketBusters is an essential read for business executives who are looking to take their companies to the next level. The book outlines forty proven strategies that can help companies achieve explosive growth by reconfiguring their profit streams, upending conventional competition, and ultimately delivering blockbuster growth. With vivid company examples and concrete guidance, this book helps executives find opportunities for growth across their own business platform, execute their chosen moves successfully, and exploit new opportunities to maximize their bottom-line impact.

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Total Marketing - Capturing Customers With Marketing Plans That Work - Thryft
Don Debelak

Total Marketing - Capturing Customers With Marketing Plans That Work

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Sorry! Book description for this title is not available.

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I Don't Want to be Poor: The Boyd Au Success Story - Thryft
Boyd Au

I Don't Want to be Poor: The Boyd Au Success Story

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This book will not only inspire you with Boyd Au's personal rise from humble beginnings to success but also offer practical advice that could serve as your go-to guide for entrepreneurial success. Imagine having a mentor who's been through the thick of it, sharing wisdom that's applicable whether you're just starting out or looking to grow your business.

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Mission - Thryft

Mission

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"Mission" could be your compass if you're looking to transform your business with a powerful purpose. It's an inspirational roadmap, highlighting how giants like Google and Whole Foods married profitability with a compelling mission, turning customers into passionate advocates. It's not just informative; it's a catalyst for sparking change in the way you approach business strategy and customer engagement.

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Grow From Within: Mastering Corporate Entrepreneurship And Innovation - Thryft
Robert C. Wolcott, Michael J. Lippitz

Grow From Within: Mastering Corporate Entrepreneurship And Innovation

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This book is a must-read for leaders and executives looking to cultivate a culture of innovation and entrepreneurship within their organizations. It provides practical insights and strategies on how to effectively create and nurture new businesses that can drive sustainable growth. Through real-world examples and expert analysis, the authors demonstrate how companies can leverage their existing assets to create new revenue streams and stay ahead in today's competitive market.

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Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications - Thryft
Maxwell Sackheim

Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications

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This book is a must-read for serious business professionals looking to unlock the secrets of successful marketing. Maxwell Sackheim, a marketing legend, shares his billion-dollar concepts and practical applications that have made him highly successful in the industry. Packed with valuable insights and strategies, this book is a marketing goldmine that will help you take your business to new heights. Get ready to transform your marketing game and achieve extraordinary results!

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Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
Sam Hill, Glenn Rifkin

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Feeling stuck with traditional marketing strategies? "Radical Marketing" could be an eye-opener for you, distilling the essence of how ten companies, including names like the Grateful Dead and Sam Adams, defied conventional wisdom and achieved massive success. The authors, Sam Hill and Glenn Rifkin, lay out an accessible roadmap that balances the emotional connection with customers and long-term growth, all without relying on hefty advertising budgets. This book might just inspire you to rethink your approach and potentially trigger a marketing revolution in your own business.

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Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft
Mathias Kirchmer, Peter Franz

Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage

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Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.

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Start Your Own Successful Retail Business - Thryft
Entrepreneur Press

Start Your Own Successful Retail Business

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This book is a must-read for anyone with the dream of starting their own retail business. It provides a step-by-step guide that covers everything from choosing the perfect location and selecting merchandise to designing your store and hiring sales staff. With real-life experiences and insights from successful retailers, it offers practical advice and tips to help you avoid common pitfalls. Whether you're an aspiring entrepreneur or experienced retailer, this book will unlock your potential and help you thrive in the competitive world of retail.

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A Short Guide to Contract Risk - Thryft
George J. Siedel, Helena Haapio

A Short Guide to Contract Risk

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If you're looking to confidently navigate the world of contracts, this guide is like having a legal advisor in your pocket. It demystifies the legal jargon, empowering you to make informed decisions and safeguard your business interests. The unique selling point is its lean, practical approach to contracts, putting you in control of risk management and turning agreements into a strategic asset.

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Competing for the Future
C.K. Prahalad, Gary Hamel

Competing for the Future

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If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.

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Bankers' Guide to New Growth Opportunities - Thryft
Thomas Thamara

Bankers' Guide to New Growth Opportunities

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This book is a great read for bankers who are looking to grow their business in new and innovative ways. The author, Thomas Thamara, offers a comprehensive guide to help banks and financial institutions maximize profitability through effective strategies. The most unique feature of this book is its emphasis on new growth opportunities, which sets it apart from other banking books. The Bankers' Guide to New Growth Opportunities is a highly recommended and practical resource for bankers who are looking to stay ahead of the game in a highly competitive industry.

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market - Thryft
Michael Treacy, Fred Wiersema

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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If you're keen on business strategy or managing a company, "The Discipline of Market Leaders" is an insightful read. Treacy and Wiersema don't just theorize; they provide a practical framework for excelling in your market by focusing on key areas that matter. Their expertise in corporate transformation shines throughout, making it a go-to for anyone looking to leave a mark in their industry.

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100 Great Business Ideas					From Leading Companies Around the World - Thryft
Jeremy Kourdi

100 Great Business Ideas From Leading Companies Around the World

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Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.

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The Complete Start-to-Finish MBA Admissions Guide - Thryft
Jeremy Shinewald

The Complete Start-to-Finish MBA Admissions Guide

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If you're looking to pursue an MBA degree, The Complete Start-to-Finish MBA Admissions Guide could be a great resource for you. With practical advice and exercises, this book helps you differentiate yourself from other MBA applicants, from long-term planning to ensuring a competitive candidacy to writing dynamic personal goal statements, obtaining compelling recommendations, and preparing for the interview process. Reading this book might help you stand out from the pack and ultimately get that coveted acceptance letter.

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Success Secrets to Maximise Business in China - Thryft
Larry T.L. Luah

Success Secrets to Maximise Business in China

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If you're looking to expand your horizons into the Chinese market, this book could be your guide. It's tailored for entrepreneurs and business enthusiasts eager to understand the complexities of conducting business in China. The book stands out for its in-depth exploration of Chinese cultural practices and how they intertwine with successful business strategies. It's not just a guide; it feels like an insider's roadmap to navigating the unique and often misunderstood business landscape of China.

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Successful Consulting - Thryft
Anna Hipkiss

Successful Consulting

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If you're treading the waters of consulting or eyeing the plunge, "Successful Consulting" offers a solid lifebuoy of wisdom. Rather than dry theory, it delivers practical footsteps to actually fill the shoes of a consultant with confidence. From turning the key in reports and presentations to the art of client relationships, imagine it as your seasoned mentor in paperback, ensuring you're not only heard but also remembered in the consulting arena.

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From Bankruptcy To Multi-Millions In 7 Years - Thryft

From Bankruptcy To Multi-Millions In 7 Years

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This book could be a good read for individuals who are facing financial challenges and looking for inspiration on how to turn their situation around. Through the author's personal journey, it provides valuable insights and strategies on how to bounce back from bankruptcy and achieve financial success. The most unique aspect of this book is the author's ability to create multi-millions within a relatively short period of time, making it a captivating and motivating read.

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Unlocking Hidden Potential: Strategic Transformation and Value Creation at Mandarin Orchard Singapore and Mandarin Gallery - Thryft

Unlocking Hidden Potential: Strategic Transformation and Value Creation at Mandarin Orchard Singapore and Mandarin Gallery

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If you're captivated by the art of corporate rejuvenation and strategic overhauls, this book could be your next great find. It's not just a case study; it's a comprehensive narrative that dives deep into the transformation of Mandarin Orchard Singapore and the Mandarin Gallery, offering a rare glimpse into decisions that translate vision into value. Engross yourself in the interviews and business insights that could inspire breakthroughs in your own ventures or simply satisfy your curiosity about successful enterprise metamorphoses.

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Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Patricia B.; Marshak Ronni Seybold

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

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This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.

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IPhone Millionaire: How To Create And Sell Cutting-Edge Video - Thryft
Michael Rosenblum

IPhone Millionaire: How To Create And Sell Cutting-Edge Video

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If you're looking to turn your video-making hobby into a career, "iPhone Millionaire" might just be your roadmap to success. Michael Rosenblum offers practical insights on how to leverage the power of your smartphone to create compelling content that could potentially rake in revenue. It's especially engaging for creative minds ready to explore the fusion of technology and entrepreneurship.

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Swoosh: The Unauthorized Story of Nike and the Men Who Played There
J.B. Strasser, Laurie Becklund

Swoosh: The Unauthorized Story of Nike and the Men Who Played There

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If you're someone who's fascinated by mega-corporations and the backstory of industry titans, this one's for you. "Swoosh" not only uncovers the rollercoaster history of Nike but does so through the lens of insiders, giving it a personal touch mixed with professional insights. It's an insightful read for anyone intrigued by branding, marketing, and the sheer willpower it takes to build a global phenomenon.

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One Stop Marketing - Thryft
Jonathan Trivers

One Stop Marketing

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If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.

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The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter

The New Language of Business : SOA & Web 2.0

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0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.

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Co-Create - How Your Business Will Profit From Innovative And Strategic Collaboration - Thryft
David Nour

Co-Create - How Your Business Will Profit From Innovative And Strategic Collaboration

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Recommendation: - This book is a must-read for business owners and entrepreneurs who are looking to stay ahead of the game and drive profitable growth through collaborative strategies. With real-world examples and practical advice, David Nour explores how successful businesses are co-creating with their customers to develop products and services that truly meet their needs. Learn how to effectively execute co-creation and ensure that your next offering is exactly what your customers are waiting for.

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Private Equity - Examining the New Conglomerates of European Business - Thryft
Peter Temple

Private Equity - Examining the New Conglomerates of European Business

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This book would be a good read for business managers, entrepreneurs, and company managers seeking capital. It provides a comprehensive understanding of how private equity works, including what private equity investors look for in companies and the lessons learned from past successes and failures. This book also addresses concerns about the large investment funds being assembled to invest in private equity in Europe. Overall, readers can expect to gain valuable insights into the world of venture capital and private equity.

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The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail
New
Joe Vitale, Jo Han Mok

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.

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The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

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If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.