Business

Dive into our Business collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Own It: The Power of Women at Work
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Sallie Krawcheck

Own It: The Power of Women at Work

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Imagine you're at a crossroads in your career, feeling the traditional corporate ladder isn’t quite the right fit. "Own It" provides a refreshing beacon of guidance, distilling Sallie Krawcheck's wealth of experience into a manifesto for women to leverage their unique strengths. It's a resonant mix of a battle cry and a strategic playbook, inspiring not just adaptation but also a bold redefinition of success in the workplace. For anyone feeling the old rules don't apply, this book could be your catalyst for change.

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The Naked Future: What Happens in a World That Anticipates Your Every Move?
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Patrick Tucker

The Naked Future: What Happens in a World That Anticipates Your Every Move?

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If you're drawn to understanding how technology might shape our future, "The Naked Future" is worth your time. It's a compelling dive into the possibilities of a predictive world. The insights on privacy, personal agency, and the influence of big data might just redefine your perception of tomorrow.

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Presenting to Win: The Art of Telling Your Story
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Jerry Weissman

Presenting to Win: The Art of Telling Your Story

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If you've ever felt that your presentations lack luster or fail to resonate with your audience, Jerry Weissman's "Presenting to Win" could revolutionize how you communicate. Whether you're pitching to potential investors, lecturing in an educational setting, or leading corporate meetings, Weissman's strategies are designed to capture attention from the start and deliver your message with impact. It's not just about ditching the slides; it's about crafting a narrative that's entirely audience-centric. This book could give you that crucial edge in making your point stick.

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Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens

Contemporary Advertising (Int'l Ed)

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This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.

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Questions Are the Answers - Thryft
Allan Pease

Questions Are the Answers

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'Questions Are the Answers' is especially perfect if you're venturing into network marketing. Allan Pease breaks down the complexities of customer interaction into understandable strategies for success. It's the book that can turn your curiosity into a real business advantage, helping you learn to ask the right questions to close deals and boost your income. The insights here could be the key to your next big professional leap.

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Winning the Game of Life
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Adam Khoo

Winning the Game of Life

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Considering you're someone who's looking to elevate every aspect of your life, "Winning The Game of Life" could be your playbook. It's designed to inspire and equip you with the mindset of a champion. From building resilience in the face of adversity to crafting a career that resonates with your passions, this book promises to serve as a catalyst for anyone eager to drive their destiny towards success and fulfillment.

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3-d Negotiation : Powerful Tools to Change the Game in Your Most Important Deals - Thryft
James K. Sebenius, David A. Lax

3-d Negotiation : Powerful Tools to Change the Game in Your Most Important Deals

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This book is a must-read for anyone looking to take their negotiation skills to the next level. With its innovative 3-D approach, it goes beyond traditional tactics and dives deep into the art of setting up negotiations for success. The authors, drawing from their own experience and analyzing successful dealmakers, provide practical steps and real-life cases that will help you unlock economic and noneconomic value in your most important deals. If you want to reach remarkable agreements and stand out in negotiations, this book is for you.

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Questions Are the Answers: How to Get to Yes in Network Marketing - Thryft
Allan Pease

Questions Are the Answers: How to Get to Yes in Network Marketing

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This book is a game-changer for network marketers and anyone interested in mastering the art of persuasion. Allan Pease shares his groundbreaking techniques that will take your networking business to new heights. With practical strategies and simple skills, you will learn the power of asking the right questions to achieve your wildest dreams. Get ready to revolutionize your negotiation and persuasion skills with this must-read book.

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Guide to Managerial Communication : International Edition - Thryft
Mary Munter

Guide to Managerial Communication : International Edition

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This book provides practical tips and tools for effective communication in a professional context. It emphasizes the importance of clear writing and persuasive speaking in the business world. The author, Mary M. Munter, provides numerous real-world examples and case studies to illustrate key concepts. This book would be great for anyone looking to improve their communication skills in a managerial or professional setting.

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The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
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Samir Parikh

The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

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"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.

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Business Data Communications - Thryft
William Stallings

Business Data Communications

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If you're delving into information and network management, this book could serve as your backbone. With real-world case studies, it doesn't just float in theoretical space; it grounds you in how data communications play out in actual business scenarios. It's particularly useful if you're interested in how the landscape has evolved with the advent of the internet and wireless networks. Keep in mind its publication date, though; while it lays out the foundation, some topics might need a contemporary supplement.

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Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin

Communication Theories : Origins, Methods, Uses in the Mass Media

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.

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European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners - Thryft
Mary Murray Bosrock

European Business Customs & Manners : A Country-By-Country Guide to European Customs and Manners

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If you're looking to engage with European businesses, this guide is indispensable. Mary Bosrock has put together a comprehensive resource that will save you from making faux pas and help you make a good impression, whether you're dining in Italy or negotiating in Norway. Understanding the subtle cultural nuances can make all the difference in successful business dealings, and this book acts as your personal cultural advisor.

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Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.

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Big Idea - Thryft
Shaoqiang Wang

Big Idea

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If you find yourself intrigued by the ingenuity that powers successful advertising campaigns, "Big Idea" might just be your next favorite page-turner. It's a celebration of the most inventive ads that have shaped the industry—inspiring for both seasoned practitioners and those who are just captivated by the brilliance that advertising can achieve. This book will give you a tour of excellence, a look inside the minds that create campaigns worthy of international awards.

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Images Of Power - How The Image Makers Shape Our Leaders - Thryft
Brendan Bruce

Images Of Power - How The Image Makers Shape Our Leaders

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This book is a must-read for anyone interested in understanding how image consultants craft and control a person's public image. Brendan Bruce dives into the historical roots of image creating and how modern techniques have been influenced by Hollywood. By examining the powerful figures of past and present, Bruce highlights the impact that a well-managed image can have on a person's success.

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Beginning ASP Databases - Thryft
Thearon Willis

Beginning ASP Databases

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This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.

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Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam

Electronic Marketing and the Internet

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This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.

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High Impact Speeches: How to Create & Deliver Words That Move Minds - Thryft

High Impact Speeches: How to Create & Deliver Words That Move Minds

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This book is a must-read for anyone who wants to become a powerful and influential speaker. It not only teaches the techniques of crafting and delivering impactful speeches but also helps you develop your own unique style. By sharing the strategies that have worked for some of the greatest speakers in history, Richard F. Heller empowers readers to inform, persuade, and captivate their audience. Whether you're a business executive, a student, or someone looking to enhance your communication skills, High Impact Speeches will guide you in writing and delivering a winning speech that can advance your career and leave a lasting impact on your audience.

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Confidence at Work: Get It, Feel It, Keep It - Thryft
Ros Taylor

Confidence at Work: Get It, Feel It, Keep It

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If you've been feeling stuck or unnoticed at work, "Confidence at Work" might be the spark you need. Ros Taylor tackles the subtleties of self-assurance in the office, offering practical advice to help you stand taller and be more assertive. The beauty of this book lies in its ability to blend psychological insight with actionable steps, which can lead to tangible improvements in your professional life.

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New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility - Thryft
Lutterworth Press, Andrew Griffin

New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility

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"New Strategies for Reputation Management" is an essential read for business owners, managers, and executives. The book provides hands-on strategies and techniques that cover the practical and strategic aspects of reputation management. Andrew Griffin, the author, offers international case studies and an extensively researched guide to help readers deal with unexpected crises, build a good reputation, and gain control of issues, crises and corporate social responsibility. This book is highly recommended for companies looking to improve their reputations effectively.

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50 High-Impact Speeches and Remarks - Thryft
John Kador

50 High-Impact Speeches and Remarks

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"50 High-Impact Speeches and Remarks" is an excellent resource for anyone looking to improve their public speaking skills. The book offers a wide range of speeches for different occasions, from announcing organizational changes to giving and receiving awards. Each speech is annotated, providing insights into the rhetorical techniques used. Written by a professional speechwriter for Fortune 500 CEOs, John Kador, the book provides proven models that can be adapted to suit any individual's needs and style. In short, this book is perfect for anyone looking to enhance their public speaking skills and leave a lasting impression on their audience.

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The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More - Thryft
Barbara Smith

The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More

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This book could be a good read for anyone looking to turn their special moments into cherished keepsakes. With clear instructions and practical tips, Barbara Smith guides you through the process of taking perfect photos and creating stunning invitations, albums, and more. Whether you're planning an engagement, wedding, or any other special occasion, this book will help you capture and preserve those memories for a lifetime.

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Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics - Thryft
Arjo Klamer

Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics

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If you're intrigued by the dynamics of macroeconomics and appreciate the clarity that direct conversation can bring, this book is a treasure trove. It demystifies complex economic theories by bringing you into the room with some of the most influential economists of the time. Think of it as a masterclass where you get to understand the nuances of economic thought straight from the minds shaping the field.

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Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
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Nanette DeLuca, Matthew J. DeLuca

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

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If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.

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Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn

Advertising Copywriting

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This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.

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How to Create a Portfolio (Portfolio Skills) - Thryft
Fig Taylor

How to Create a Portfolio (Portfolio Skills)

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If you're kicking off a career in illustration or graphic design, this book is your roadmap to crafting a striking portfolio that captures your unique flair. It's packed with guidance on selecting your best work, presenting it effectively, and marketing yourself in the digital age. An essential companion for artists ready to showcase their talents professionally.

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Teaching Skills in Further and Adult Education - Thryft
David Minton

Teaching Skills in Further and Adult Education

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This book would be an excellent choice for an individual looking to acquire insight into practical aspects of teaching FE and adult education teachers. With the author's years of experience in the field, readers can expect to gain valuable skills on classroom management and how to succeed even during difficult circumstances.

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Business Letters for Busy People - Thryft
Jim Dugger

Business Letters for Busy People

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Whether you're just entering the workforce or are a seasoned professional, crafting effective business letters can be time-consuming. This book gives you a head start with ready-to-use templates that will make your correspondence quicker and more effective. You'll not only save time but also convey your messages with greater clarity and professionalism.

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Services Marketing - Thryft
Christopher Lovelock

Services Marketing

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Services Marketing is a valuable resource for students and professionals alike who wish to learn the art of marketing services in the Asia-Pacific region. With updated case studies, the book offers a contemporary perspective on the competitive world of services marketing, and its authors - Christopher H Lovelock, Paul Patterson, and Jochen Wirtz - bring a wealth of knowledge and experience to the table. The book's strategic marketing framework is flexible and conducive to learning, making it a perfect choice for both undergraduate and graduate-level courses.

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Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen

Consumer Behavior & Marketing Strategy, 9th Edition

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If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.

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Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen

Telecommunications

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Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.

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How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them - Thryft
Jim Aitchison

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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This book could be a good read for those looking to gain insight into the world of advertising in Asia. With its compilation of the most successful campaigns, it provides valuable business tools for marketers. The book's division into specific product categories allows for easy comparisons and caters to a wide variety of marketers. Get ready to unlock the secrets to successful advertising in Asia with this comprehensive guide.

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Direct Mail - Thryft
Stephen Knapp

Direct Mail

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This book is a must-read for anyone interested in learning how to run successful direct mail campaigns. With its concise 79 pages, readers can expect to gain actionable insights into the art and science of direct mail. Stephen Knapp provides clear and detailed instructions on how to plan and execute campaigns that convert, making this book an invaluable asset for both new and experienced marketers alike.

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Perfect Phrases for Managing Your Small Business - Thryft
Robert Bacal

Perfect Phrases for Managing Your Small Business

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Stepping into the shoes of a small business owner, every word weighs a ton and clarity is key. 'Perfect Phrases for Managing Your Small Business' is like having a pocket mentor that helps you navigate those tricky conversations with vendors, employees, and during decision-making. This could be the tool that helps turn your entrepreneurial angst into confident action.

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Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt - Thryft
Lynn Williams

Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt

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If you've been stumbling over your words while trying to land that interview, this book could be your hidden ace. It's like having a career coach in your pocket, guiding every keystroke to help you articulate your strengths effectively. Just imagine having a templates galore that you can tweak to reflect your professional story, turning job search woes into wins.

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The Best of Brochure Design: No. 9 - Thryft
Jason Godfrey

The Best of Brochure Design: No. 9

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If you're passionate about marketing or graphic design, "The Best of Brochure Design: No. 9" could be the inspirational resource you need. It's a treasure trove of ideas, showcasing a variety of brochure styles from top designers around the world. The book covers practical tips and creative strategies which could be a catalyst for your next design project, making it a great addition to your professional library.

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Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation - Thryft
Paul Noble

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation

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This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.

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Business Breakthrough French - Thryft
Brian Hill

Business Breakthrough French

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If you're venturing into the French business world or looking to polish your professional portfolio, "Business Breakthrough French" is an invaluable tool. This course is designed to help you grasp the language in a practical and relevant manner, well-suited for today's fast-paced business interactions. It's the linguistic leg-up you need to confidently navigate through francophone business environments.

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Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft
Arthur B. Vangundy, Linda Naiman

Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

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If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.

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Clueless in Public Relations - Thryft
Jim Aitchison, May Lwin

Clueless in Public Relations

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Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.

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Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard

Writing for Television, Radio, and New Media

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Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.

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Annabel Williams Book of Wedding and Portrait Photography - Thryft
Annabel Williams

Annabel Williams Book of Wedding and Portrait Photography

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If you're eager to inject more life and modern flair into your photography, Annabel Williams' book could be an inspiring mentor. It offers more than just technical knowledge; it provides a personal insight into creating dynamic, commercially viable, and emotionally resonant photographs that stand the test of time. This guide is perfect for any photographer looking to break free from conventional constraints and embrace a fresher, more expressive approach to capturing those special moments.

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International Arbitration and Forum Selection Agreements: Drafting and Enforcing
New
Gary B. Born

International Arbitration and Forum Selection Agreements: Drafting and Enforcing

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If the cross-border legal landscape is where you're charting your course, Gary Born's guide becomes invaluable. It translates his rich practical experience into tools you can use to craft solid arbitration and forum selection clauses. Knowing when and how to employ these elements in international contracts can prevent costly legal battles, saving you stress and resources—think of it as your legal compass for international waters.

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Write To Sell - The Ultimate Guide To Great Copywriting - Thryft

Write To Sell - The Ultimate Guide To Great Copywriting

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If you want your words to make an impact and sell, "Write to Sell" is the practical handbook you need. Andy Maslen delivers actionable advice, case studies, and exercises that will sharpen your copywriting skills. This book is the tool you require to turn your writing into a powerful selling machine, whether you're a seasoned writer or just starting out.

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Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson

Pre-Commerce : How Companies and Customers are Transforming Business Together

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Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.

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The Cover Letter Book - Your Definitive Guide To Writing The Perfect Cover Letter - Thryft
James Innes

The Cover Letter Book - Your Definitive Guide To Writing The Perfect Cover Letter

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If you're struggling to create a cover letter that grabs attention and gets you noticed, "The Cover Letter Book" is your ultimate guide. This bestselling book, written by James Innes, provides you with a step-by-step process to craft the perfect cover letter. With its practical tips and expert advice, this book will help you stand out from the competition and land your dream job. Don't miss out on this invaluable resource that will boost your chances of securing your desired role.

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Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993) - Thryft
P.I.E. Books

Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993)

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English, Japanese

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A Straightforward Guide to Speech Writing and Presentation - Thryft
R. Watson

A Straightforward Guide to Speech Writing and Presentation

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This book is a must-read for individuals who struggle with public speaking and need a step-by-step guide to prepare, write and present effective speeches for various occasions. It offers practical tips on how to overcome stage fright, grab the audience's attention, structure a speech and deliver it with confidence. With clear and concise language, this revised edition is an excellent choice for beginners and professionals alike.

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D&AD 2011. Ediz. inglese, francese e tedesca - Thryft
D & ad

D&AD 2011. Ediz. inglese, francese e tedesca

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If you're a creative professional or enthusiast, the D&AD 2011 annual is like having a treasure trove of inspiration at your fingertips. Flipping through the 592 pages, you'll be absorbed by the highest standards of creativity from around the world—a glimpse into the apex of advertising and design that could spark your next big idea or simply leave you in awe of the industry's potential.

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Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.