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Sale

When Digital Becomes Human : The Transformation of Customer Relationships

by Steven Van Belleghem
RM65.44 MYR RM28.88 MYR 56% off
When Digital Becomes Human : The Transformation of Customer Relationships - Thryft
When Digital Becomes Human : The Transformation of Customer Relationships - Thryft

Digital-First Approach with a Human Touch

"When Digital Becomes Human" provides a clear guide on implementing an emotional layer into a digital strategy through successful examples from organizations such as Amazon, Nike and Starbucks. It covers issues such as omnichannel experiences, big data and predictive analytics, and customer collaboration, making it relevant for business owners looking to excel in today's digital age while adding a human touch to their customer experience management.

Sale

When Digital Becomes Human : The Transformation of Customer Relationships

by Steven Van Belleghem
RM65.44 MYR RM28.88 MYR 56% off
ISBN: 9780749473235
Estimated First-hand Retail Price: RM149.73 MYR
Authors: Steven Van Belleghem
Publisher: Kogan Page
Date of Publication: 2015-04-28
Format: Paperback
Related Collections: Technology, Business, Communication
Related Topics: Business, Entrepreneurship, Communication, Technology, Marketing, Management
Goodreads rating: 3.86
(rated by 181 readers)

Description

WINNER : CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human , Steven Van Belleghem explores and explains the new digital relationships.Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Digital-First Approach with a Human Touch

"When Digital Becomes Human" provides a clear guide on implementing an emotional layer into a digital strategy through successful examples from organizations such as Amazon, Nike and Starbucks. It covers issues such as omnichannel experiences, big data and predictive analytics, and customer collaboration, making it relevant for business owners looking to excel in today's digital age while adding a human touch to their customer experience management.