Virgin King : Inside Richard Branson's Business Empire

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Appeal: Paradoxical billionaire's business strategies unravelled

"Virgin King" offers an insightful profile of Richard Branson, a charismatic billionaire who defies conventional wisdom. It examines Branson's strengths and weaknesses, his risky business ventures and unique leadership style. As a reader, you will be taken on a journey through Branson's life and career, gaining valuable insights into what makes him tick, his attitude to risk-taking and why he is considered a role model by many people. If you're interested in exploring the inner workings of a successful entrepreneur then this book is definitely worth reading.

Virgin King : Inside Richard Branson's Business Empire

Regular price RM44.21 MYR
Unit price
per
ISBN: 9780002243612
Authors: Tim Jackson
Publisher: HarperCollins
Date of Publication: 1994-01-01
Format: Hardcover
Related Collections: Business, Biographies & Memoirs
Related Topics: Biography
Goodreads rating: 3.59
(rated by 99 readers)

Description

Richard Branson, Britain's 15th richest man and one of the most prominent businessmen, was voted the country's leading role model among young people. He is full of he is a notorious self-publicist who claims to be fiercely shy, a brilliant motivator of others who wore odd socks on the day of the launch of his airline, and a billionaire who borrows fivers without hesitation from friends and employees. And yet nobody knows what has made Branson so despite his reputation as a financial wizard, he runs a business more conspicuous for its size than its profits. Millions of pounds have been lost on such projects as "Events" listings magazine, the film "Absolute Beginners" and Virgin ventures into pubs, satellite broadcasting, clothes retailing and recording studios. And, despite the publicity reaped from a run-in with British Airways, Virgin Atlantic produces only a modest rate of return. This is a portrait of Branson which draws together the many contradictions of this upper-middle-class Englishman who signed the Sex Pistols and for whom danger is the one sensation he worships without reservation.
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Appeal: Paradoxical billionaire's business strategies unravelled

"Virgin King" offers an insightful profile of Richard Branson, a charismatic billionaire who defies conventional wisdom. It examines Branson's strengths and weaknesses, his risky business ventures and unique leadership style. As a reader, you will be taken on a journey through Branson's life and career, gaining valuable insights into what makes him tick, his attitude to risk-taking and why he is considered a role model by many people. If you're interested in exploring the inner workings of a successful entrepreneur then this book is definitely worth reading.