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Sale

The New Positioning : The Latest on the World's # 1 Business Strategy

by Trout
RM28.87 MYR RM14.25 MYR 51% off
The New Positioning : The Latest on the World's # 1 Business Strategy - Thryft
The New Positioning : The Latest on the World's # 1 Business Strategy - Thryft

Positioning: The ultimate strategy for business growth.

"The New Positioning" is a must-read for business owners looking to keep their companies moving onward and upward in a world where brand allegiance is harder to hold. Jack Trout provides valuable insights into the mind and how it works, along with case studies on repositioning and "tricks of the trade" learned over 25 years of work. The book's most unique feature is its detailed examination of the five most important mental elements in the positioning process, making it an essential read for anyone interested in maximizing their business's potential for growth.

Sale

The New Positioning : The Latest on the World's # 1 Business Strategy

by Trout
RM28.87 MYR RM14.25 MYR 51% off
ISBN: 9780071147798
Estimated First-hand Retail Price: RM105.76 MYR
Authors: Trout
Publisher: McGraw-Hill Inc.,US
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Marketing, Business, Management
Related Topics: Marketing, Strategy, Business, Management
Goodreads rating: 5.0
(rated by 1 readers)

Description

The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Positioning: The ultimate strategy for business growth.

"The New Positioning" is a must-read for business owners looking to keep their companies moving onward and upward in a world where brand allegiance is harder to hold. Jack Trout provides valuable insights into the mind and how it works, along with case studies on repositioning and "tricks of the trade" learned over 25 years of work. The book's most unique feature is its detailed examination of the five most important mental elements in the positioning process, making it an essential read for anyone interested in maximizing their business's potential for growth.