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Sale

The End Of Marketing As We Know It

by Sergio Zyman
RM21.57 MYR RM14.26 MYR 34% off
The End Of Marketing As We Know It - Thryft
The End Of Marketing As We Know It - Thryft

Provocative insights on transforming marketing strategies

This book could be a good read for you if you're tired of traditional marketing approaches and looking for fresh ideas to revolutionize your marketing strategies. Sergio Zyman, the former marketing czar of Coca-Cola, shares his counterintuitive tactics and insights that helped increase the market value of the company. With his straightforward and provocative style, Zyman challenges conventional wisdom and offers a unique perspective on transforming marketing in an ever-changing business landscape. Prepare to be inspired and rethink your marketing approach.

Sale

The End Of Marketing As We Know It

by Sergio Zyman
RM21.57 MYR RM14.26 MYR 34% off
ISBN: 9780887309861
Authors: Sergio Zyman
Publisher: Harper Business
Date of Publication: 1999-05-19
Format: Hardcover
Related Collections: Business, Personal Development, Marketing
Related Topics: Business, Entrepreneurship, Marketing
Goodreads rating: 3.72
(rated by 327 readers)

Description

Marketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award-winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya-Cola," Sergio Zyman, two-time marketing czar of Coca-Cola and today quite possibly the most famous marketer--and marketing gadfly--in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Over a combined thirteen-year period, Zyman directed a zestful multibillion-dollar marketing effort, masterminding such timeless campaigns as "Coke Is It!" and "Always Coca-Cola," that resulted in sales of more than 15 billion cases of Coke products per year to over 5 billion consumers in 190 countries. In The End of Marketing As We Know It, Zyman reveals, with characteristic flair, the counterintuitive and often provocative marketing strategies and tactics that earned him the nickname "Aya-Cola" on Madison Avenue and helped to increase the market value of The Coca-Cola Company from a mere $56 billion to an astounding $193 billion in just five years. Shattering the mystique surrounding the discipline of marketing and upending the tradition of creating popular, crowd-pleasing ads and promotions, Zyman recounts such illuminating anecdotes as why he decided not to rerun the much-loved "I'd like to teach the world to sing" Coke commercial and why "feel-good" marketing is pointless unless it results in sales. He also
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Provocative insights on transforming marketing strategies

This book could be a good read for you if you're tired of traditional marketing approaches and looking for fresh ideas to revolutionize your marketing strategies. Sergio Zyman, the former marketing czar of Coca-Cola, shares his counterintuitive tactics and insights that helped increase the market value of the company. With his straightforward and provocative style, Zyman challenges conventional wisdom and offers a unique perspective on transforming marketing in an ever-changing business landscape. Prepare to be inspired and rethink your marketing approach.