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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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Strategic guide to unrivaled market dominance.

If you're keen on business strategy or managing a company, "The Discipline of Market Leaders" is an insightful read. Treacy and Wiersema don't just theorize; they provide a practical framework for excelling in your market by focusing on key areas that matter. Their expertise in corporate transformation shines throughout, making it a go-to for anyone looking to leave a mark in their industry.

Sale

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Regular price RM39.85 MYR RM32.54 MYR 18% off
Unit price
per
ISBN: 9780201406481
Estimated First-hand Retail Price: RM110.52 MYR
Publisher: Basic Books
Date of Publication: 1995-01-17
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.99
(rated by 871 readers)

Description

The classic bestseller outlining tactics for any business striving to achieve market dominance. Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three value disciplines: the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
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Strategic guide to unrivaled market dominance.

If you're keen on business strategy or managing a company, "The Discipline of Market Leaders" is an insightful read. Treacy and Wiersema don't just theorize; they provide a practical framework for excelling in your market by focusing on key areas that matter. Their expertise in corporate transformation shines throughout, making it a go-to for anyone looking to leave a mark in their industry.