The Customer Differential : The Complete Guide to Implementing Customer Relationship Management
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Appeal: Master customer relations with holistic approach.
This book is an essential guide to ensuring your organization implements customer relationship management effectively. The step-by-step guidelines allow for a holistic approach to CRM implementation, covering everything from planning to measuring impact. The unique feature of this book is its focus on a comprehensive and integrated approach to CRM that will help businesses stand out from their competitors. Recommended for businesses seeking to improve and strengthen their customer relations.
The Customer Differential : The Complete Guide to Implementing Customer Relationship Management
Regular price
- Unit price
- / per
ISBN: 9780814406229
Authors:
Melinda Nykamp
Publisher: Amacom Books
Date of Publication: 2001-02-15
Format: Hardcover
Goodreads rating: 3.33
(rated by 3 readers)
Description
Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels and functions--keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step-by-step guidelines--complemented by illuminating case studies--on how to put into practice this powerful new directive, including how * Implement a four-step planning process to ensure a successful CRM initiative * Refocus the business and organize the entire company around CRM * Support CRM using metrics and analytics, as well as systems and technology * Transform customer interactions in every department, and at every customer touchpoint
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Appeal: Master customer relations with holistic approach.
This book is an essential guide to ensuring your organization implements customer relationship management effectively. The step-by-step guidelines allow for a holistic approach to CRM implementation, covering everything from planning to measuring impact. The unique feature of this book is its focus on a comprehensive and integrated approach to CRM that will help businesses stand out from their competitors. Recommended for businesses seeking to improve and strengthen their customer relations.
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