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The Culture Key Between Asia And The West: Essentials For Global Business Success

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Global Business Success: Unlocking Cultural Differences

The Culture Key could be a good read for professionals who work in a multicultural setting or have an interest in expanding their cultural knowledge. The book provides practical advice for succeeding in global business, such as how to communicate effectively with different cultural styles and how to navigate different approaches to hierarchy. What makes this book unique is its emphasis on real-life case studies and specific advice for bridging cultural gaps.

Sale

The Culture Key Between Asia And The West: Essentials For Global Business Success

Regular price RM43.51 MYR RM21.57 MYR 50% off
Unit price
per
ISBN: 9789811152535
Estimated First-hand Retail Price: RM102.48 MYR
Authors: Zsuzsanna Tungli
Date of Publication: 2020-12-16
Format: Paperback
Related Collections: Leadership, Personal Development, Business
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Description

Do you want to execute your international strategy successfully, fully realize your market opportunities and lead your multinational teams effectively? The Culture Key explores the main cultural differences you cannot afford to 1. Direct and indirect communication styles; 2. The different approaches to hierarchy; 3. The role of silence in communication; and 4. task or relationship.The Culture Key is a helpful cross-cultural guide for anyone who would like to become more effective, whether you are leading a multicultural team locally, regionally or globally, or you are just in regular email communication with people from different nationalities. It is a practical workbook with plenty of real life country specific case studies and advice for bridging the gaps between different cultures.
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Global Business Success: Unlocking Cultural Differences

The Culture Key could be a good read for professionals who work in a multicultural setting or have an interest in expanding their cultural knowledge. The book provides practical advice for succeeding in global business, such as how to communicate effectively with different cultural styles and how to navigate different approaches to hierarchy. What makes this book unique is its emphasis on real-life case studies and specific advice for bridging cultural gaps.