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Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture

Regular price RM50.82 MYR RM28.88 MYR 43% off
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Insightful journey into coffee culture and commerce.

For those who sip their morning brew contemplatively, "Starbucked" offers more than just caffeine for thought. It's a deep dive that will resonate with the socially conscious consumer, painting a picture of how a single brand can redefine culture and commerce. You'll find yourself intrigued by the complexities of your latte as Clark stirs through the darker grounds of gentrification and consumerism with a blend of sharp wit and thorough research. Here's a read that might just change the way you view your coffee cup.

Sale

Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture

Regular price RM50.82 MYR RM28.88 MYR 43% off
Unit price
per
ISBN: 9780316014038
Authors: Taylor Clark
Publisher: Back Bay Books
Date of Publication: 2008-11-10
Format: Paperback
Related Collections: Sociology, Food & Drink, History, Business, Economics
Goodreads rating: 3.75
(rated by 1454 readers)

Description

Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In Starbucked, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters, and more, Starbucked explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
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Insightful journey into coffee culture and commerce.

For those who sip their morning brew contemplatively, "Starbucked" offers more than just caffeine for thought. It's a deep dive that will resonate with the socially conscious consumer, painting a picture of how a single brand can redefine culture and commerce. You'll find yourself intrigued by the complexities of your latte as Clark stirs through the darker grounds of gentrification and consumerism with a blend of sharp wit and thorough research. Here's a read that might just change the way you view your coffee cup.