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Sale

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

by Jay Lipe
RM21.57 MYR RM14.26 MYR 34% off
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft

Craft your company identity to stand out.

This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.

Sale

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

by Jay Lipe
RM21.57 MYR RM14.26 MYR 34% off
ISBN: 9781419523007
Authors: Jay Lipe
Publisher: Kaplan Business
Date of Publication: 2006-09-01
Format: Paperback
Related Collections: Marketing, Business, Entrepreneurship
Related Topics: Marketing, Communication, Business, Entrepreneurship, Management
Goodreads rating: 3.33
(rated by 3 readers)

Description

A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.In Stand Out from the Crowd , marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression.Learn how · Ensure that your customers notice – and remember – your business.· Create power-packed visual elements, such as logos, colors, and images.· Make sure that your corporate identity is used consistently.· Craft a selling proposition that moves customers to buy.By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Craft your company identity to stand out.

This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.