Seven Power Strategies for Building Customer Loyalty

Regular price RM120.28 MYR
Unit price
per

Boost customer loyalty with effective power strategies.

Staying afloat in today's market means keeping your customers coming back for more, and this book could be your anchor. Paul R. Timm offers insight into creating A-Plus value that can turn casual customers into loyal advocates. It's ideal for business owners and entrepreneurs eager to elevate their customer service and retention levels.

Seven Power Strategies for Building Customer Loyalty

Regular price RM120.28 MYR
Unit price
per
ISBN: 9780814405697
Authors: Paul R. Timm
Publisher: Amacom Books
Date of Publication: 2001-04-15
Format: Hardcover
Goodreads rating: 3.0
(rated by 2 readers)

Description

Customer service isn't just an empty slogan. With these seven powerful strategies, it's the key to long-term organizational success. Make customers happy, and an organization gets better results than any ad campaign or marketing program could generate. Turn customers off, and get ready to feel the devastating ripple effects. Customer loyalty, in fact, is one of the most precious assets a company can have. But despite endless discussions about the customer (and continual customer service initiatives), very few companies excel at keeping their customers loyal. This book introduces a powerful new model that virtually guarantees enhanced customer retention and long-term growth. Packed with self-evaluations and hands-on exercises, the book's high-impact tactics show readers how to build an organization-wide commitment to customer loyalty--and the tools and direction to do it. Readers learn step by step, strategy by strategy, how to understand customer turnoffs, recover potentially lost customers, and consistently exceed the customer's expectations through "A-plus" value, personality, information, convenience, and more. These aren't just generic tips--they are results-oriented, theoretically sound tactics that will bring customers back again and again...and again.
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Boost customer loyalty with effective power strategies.

Staying afloat in today's market means keeping your customers coming back for more, and this book could be your anchor. Paul R. Timm offers insight into creating A-Plus value that can turn casual customers into loyal advocates. It's ideal for business owners and entrepreneurs eager to elevate their customer service and retention levels.