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Sales Management : Analysis and Decision Making
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Strategic sales techniques for profitable growth
Sales Management is a great read for sales managers who want to learn how to engage with different consumer groups and how to integrate sales strategies with corporate, business, and marketing goals. It explores contemporary trends in sales management and provides real-world examples to illustrate the key topics discussed. This new edition includes an expanded discussion on trust-based selling and online resources for instructors. Sales managers who want to learn how to create profitable growth through strategic sales techniques will find this book very useful.
Sale
Sales Management : Analysis and Decision Making
by
Regular price
RM145.84 MYR
RM65.43 MYR
55% off
- Unit price
- / per
38% off
55% off
56% off
55% off
ISBN: 9780765644510
Publisher: Taylor & Francis Inc
Date of Publication: 2015-06-02
Format: Paperback
Goodreads rating: 4.11
(rated by 18 readers)
Description
The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.
Key changes in this edition include:
Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
An expanded discussion on trust building and trust-based selling as foundations for effective sales management
All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
New or updated comments from sales managers in "Sales Management in the 21st Century" boxes
An online instructor's manual with test questions and PowerPoints is available to adopters.
Author: Thomas N. Ingram
Format: Paperback
Edition: New edition
Number of Pages: 378
Publisher: Taylor & Francis Inc
Publication Date: 02 Jun 2015
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Strategic sales techniques for profitable growth
Sales Management is a great read for sales managers who want to learn how to engage with different consumer groups and how to integrate sales strategies with corporate, business, and marketing goals. It explores contemporary trends in sales management and provides real-world examples to illustrate the key topics discussed. This new edition includes an expanded discussion on trust-based selling and online resources for instructors. Sales managers who want to learn how to create profitable growth through strategic sales techniques will find this book very useful.
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