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Rule of 24: The Future of B2B Client Engagement

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Transform B2B sales in the digital landscape.

If you’re in B2B sales and feeling the ground shift beneath you, 'Rule of 24' could be the stabilizer you need. This book is a treasure map for navigating the turbulent waters of modern software sales. It arms you with strategies to not just cope with, but conquer the challenges of today's educated and demanding customers. Read it to future-proof your sales approach and stay ahead of the curve.

New

Rule of 24: The Future of B2B Client Engagement

Regular price RM69.08 MYR
Unit price
per
ISBN: 9780995110342
Date of Publication: 2018-07-08
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.85
(rated by 20 readers)

Description

Time is running out. Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren’t working like they used to—you used to know exactly how to be effective, but now you’re not so sure. Competitors have raced ahead and there are only two options Embrace the change. Or ignore it and fall behind. Discover the new rules. Inside Rule of 24, authors Robert D. Riefstahl and Daniel J. Conway show you how to not only survive, but thrive and dominate selling software in the new digital landscape. The rules have changed —customers are more educated, resourceful and directive than at any other time in history. Future-proof yourself and your sales team, understand what’s coming next and how to deal with it. Inside Rule of 24, you will Written for companies who want to prosper and grow in the digital age, this book is your roadmap. After reading Rule of 24, you’ll be riding atop the wave of imminent change, instead of helplessly swimming against it. Rule of 24 changes everything.
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Transform B2B sales in the digital landscape.

If you’re in B2B sales and feeling the ground shift beneath you, 'Rule of 24' could be the stabilizer you need. This book is a treasure map for navigating the turbulent waters of modern software sales. It arms you with strategies to not just cope with, but conquer the challenges of today's educated and demanding customers. Read it to future-proof your sales approach and stay ahead of the curve.