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Sale

Raindancing : Why Rational Beats Ritual

by Glenn Granger
RM28.88 MYR RM14.26 MYR 51% off
Raindancing : Why Rational Beats Ritual - Thryft
Raindancing : Why Rational Beats Ritual - Thryft

Rational marketing: data over guesswork

Raindancing provides a wake-up call to marketers who rely solely on traditions and unproven tactics without collecting data, measurements, or forecasts. Glenn Granger argues persuasively that precise and informed advertising, backed by data, is the secret sauce for marketing success. This book is a must-read for anyone in marketing who wants to maximize their potential through a data-driven approach.

Sale

Raindancing : Why Rational Beats Ritual

by Glenn Granger
RM28.88 MYR RM14.26 MYR 51% off
ISBN: 9781780884851
Estimated First-hand Retail Price: RM141.19 MYR
Authors: Glenn Granger
Publisher: Troubador Publishing Ltd
Date of Publication: 2012-12-10
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 2.0
(rated by 3 readers)

Description

Granger, Glenn
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Rational marketing: data over guesswork

Raindancing provides a wake-up call to marketers who rely solely on traditions and unproven tactics without collecting data, measurements, or forecasts. Glenn Granger argues persuasively that precise and informed advertising, backed by data, is the secret sauce for marketing success. This book is a must-read for anyone in marketing who wants to maximize their potential through a data-driven approach.