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Public Relations for Your Business

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Boost your business with effective PR strategies.

This book provides a comprehensive guide to public relations, including dealing with the media, establishing a corporate identity, and integrating PR into a budget. It also offers advice on setting up a PR department or hiring a consultant. A useful resource for any growing business looking to enhance their PR efforts.

Sale

Public Relations for Your Business

by
Regular price RM32.54 MYR RM14.26 MYR 56% off
Unit price
per
ISBN: 9781852510350
Date of Publication: 1987-11-19
Format: Hardback
Related Collections: Marketing, Business, Management
Related Topics: Business, Communication, Management

Description

Most growing businesses will find the need for public relations sooner or later, either as a means of accelerating growth or in order to counter adverse criticism. This book sets out various public relations options, advises on how to deal with the media, and explains the value of a clear corporate identity. It also shows how to set up a public relations department, employ a public relations consultant and integrate public relations within the company's budget.


Author: Frank William Jefkins
Format: Hardback
Number of Pages: 216
Publisher: Management Books 2000 Ltd
Publication Date: 19 Nov 1987
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Boost your business with effective PR strategies.

This book provides a comprehensive guide to public relations, including dealing with the media, establishing a corporate identity, and integrating PR into a budget. It also offers advice on setting up a PR department or hiring a consultant. A useful resource for any growing business looking to enhance their PR efforts.