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Sale

Principles and Practice of Marketing

by David Jobber
RM39.15 MYR RM25.23 MYR 36% off
Principles and Practice of Marketing - Thryft
Principles and Practice of Marketing - Thryft

Comprehensive guide to modern marketing principles.

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.

Sale

Principles and Practice of Marketing

by David Jobber
RM39.15 MYR RM25.23 MYR 36% off
ISBN: 9780077174149
Authors: David Jobber
Publisher: McGraw-Hill Inc., Us
Date of Publication: 2016-03-01
Format: Paperback
Related Collections: Business, Personal Development, Creative Nonfiction
Related Topics: Business, Entrepreneurship, Management, Productivity, Communication
Goodreads rating: 4.08
(rated by 226 readers)

Description

The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Comprehensive guide to modern marketing principles.

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.