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Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

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Maximize your online marketing strategy with ease.

"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.

Sale

Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

Regular price RM17.92 MYR RM14.26 MYR 20% off
Unit price
per
ISBN: 9780749454661
Estimated First-hand Retail Price: RM110.29 MYR
Publisher: Kogan Page
Date of Publication: 2009-07-01
Format: Paperback
Related Collections: Business, Technology
Goodreads rating: 2.0
(rated by 3 readers)

Description

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers.  Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical.  Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands.  She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.
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Maximize your online marketing strategy with ease.

"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.