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Marketing Management : International Edition

Regular price RM50.81 MYR RM21.57 MYR 58% off
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Mastering contemporary marketing strategies in 768 pages.

This book is perfect for MBA and undergraduate students who want to gain an in-depth understanding of the latest marketing trends and techniques. With up-to-date coverage, hundreds of new cases, and a special emphasis on four major themes, this book offers a comprehensive look at customer relationship management, technology, brand building, and global marketing. With Philip T. Kotler's expertise, this book serves as a valuable learning tool for students and professionals looking to stay ahead in the ever-changing marketing environment.

Sale

Marketing Management : International Edition

Regular price RM50.81 MYR RM21.57 MYR 58% off
Unit price
per
ISBN: 9780130497154
Authors: philip-kotler
Publisher: Fisicalbook
Date of Publication: 1958-01-01
Format: Hardcover
Related Collections: Business, Economics, Management
Goodreads rating: 4.05
(rated by 5889 readers)

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Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
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Mastering contemporary marketing strategies in 768 pages.

This book is perfect for MBA and undergraduate students who want to gain an in-depth understanding of the latest marketing trends and techniques. With up-to-date coverage, hundreds of new cases, and a special emphasis on four major themes, this book offers a comprehensive look at customer relationship management, technology, brand building, and global marketing. With Philip T. Kotler's expertise, this book serves as a valuable learning tool for students and professionals looking to stay ahead in the ever-changing marketing environment.