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Marketing Management: Asian Perspectives
Regular price
RM32.54 MYR
RM14.26 MYR
56% off
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56% off
56% off
51% off
43% off
Asian Marketing Challenges Unpacked
This book would be a great read for business professionals who are looking to expand their knowledge on marketing in the Asian region. It presents insights and empirical data that offers unique perspectives into consumer behavior and marketing activities in the region. The book is structured to challenge readers while providing up-to-date information on marketing in different countries. It includes real case scenarios which makes it practical and useful for anyone seeking to apply relevant concepts to their day-to-day business activities.
Sale
Marketing Management: Asian Perspectives
Regular price
RM32.54 MYR
RM14.26 MYR
56% off
- Unit price
- / per
56% off
56% off
51% off
43% off
ISBN: 9780132548977
Publisher: Prentice Hall
Date of Publication: 1998-01-01
Format: Paperback
Goodreads rating: 3.85
(rated by 65 readers)
Description
From the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Editorial reviews - marketing management from the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Booknews a textbook for advanced business undergrads and mba students. The authors use an analytical, broad-based approach
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Asian Marketing Challenges Unpacked
This book would be a great read for business professionals who are looking to expand their knowledge on marketing in the Asian region. It presents insights and empirical data that offers unique perspectives into consumer behavior and marketing activities in the region. The book is structured to challenge readers while providing up-to-date information on marketing in different countries. It includes real case scenarios which makes it practical and useful for anyone seeking to apply relevant concepts to their day-to-day business activities.
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