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Sale

Marketing Management : An Asian Perspective

by Chin Tiong Tan, Swee Hoon Ang, Philip Kotler
RM39.84 MYR RM25.22 MYR 37% off
Marketing Management : An Asian Perspective - Thryft
Marketing Management : An Asian Perspective - Thryft

Insights into evolving Asian marketing landscapes.

If you're navigating the dynamic markets of Asia, this book is your compass. It delves into the regional economic shifts and their marketing implications, offering fresh perspectives tailored to the unique challenges faced by Asian businesses. With concrete examples and a focus on practical applications, it's an essential resource for professionals seeking to stay ahead in a diverse and rapidly changing environment.

Sale

Marketing Management : An Asian Perspective

by Chin Tiong Tan, Swee Hoon Ang, Philip Kotler
RM39.84 MYR RM25.22 MYR 37% off
ISBN: 9780130109804
Authors: Chin Tiong Tan, Swee Hoon Ang, Philip Kotler
Publisher: Pearson
Date of Publication: 1999-05-08
Format: Paperback
Related Collections: Economics, Management, Business
Related Topics: Business, Asia, Marketing
Goodreads rating: 3.85
(rated by 65 readers)

Description

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Insights into evolving Asian marketing landscapes.

If you're navigating the dynamic markets of Asia, this book is your compass. It delves into the regional economic shifts and their marketing implications, offering fresh perspectives tailored to the unique challenges faced by Asian businesses. With concrete examples and a focus on practical applications, it's an essential resource for professionals seeking to stay ahead in a diverse and rapidly changing environment.