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Marketing Management: A Strategic Approach With a Global Orientation

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Marketing Management: A Strategic Approach With a Global Orientation

Regular price RM36.20 MYR RM17.92 MYR 50% off
Unit price
per
ISBN: 9780256125764
Publisher: Chicago
Date of Publication: 1995-01-01
Format: Hardcover
Related Collections: Business, Economics, Management
Goodreads rating: 2.75
(rated by 4 readers)

Description

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
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