Made to Stick : Why Some Ideas Survive and Others Die
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Uncover the secrets of irresistibly sticky ideas.
If you're looking to elevate your message or simply understand why certain things catch on while others fizzle out, "Made to Stick" is a treasure trove of insights. You'll enjoy the Heaths' lively storytelling as they dissect real-world examples, giving you a toolkit to make your next idea unforgettable. Whether you're marketing, teaching, or trying to inspire change, this book could shift how you share your message with the world.
Made to Stick : Why Some Ideas Survive and Others Die
Regular price
- Unit price
- / per
ISBN: 9781400064281
Publisher: Random House
Date of Publication: 2007-01-02
Format: Hardcover
Related Topics:
Self Help,
Personal Development,
Leadership,
Communication,
Entrepreneurship,
Management,
Psychology,
Business,
Leadership,
Personal Development
Goodreads rating: 3.98
(rated by 92416 readers)
Description
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
Condition guide
Book Condition Guide
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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Uncover the secrets of irresistibly sticky ideas.
If you're looking to elevate your message or simply understand why certain things catch on while others fizzle out, "Made to Stick" is a treasure trove of insights. You'll enjoy the Heaths' lively storytelling as they dissect real-world examples, giving you a toolkit to make your next idea unforgettable. Whether you're marketing, teaching, or trying to inspire change, this book could shift how you share your message with the world.
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