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It Happened In India - The Story Of Pantaloons, Big Bazar, Central And The Great Indian Consumer

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Indian Retail King: The Story of Kishore Biyani

This book is a must-read for anyone interested in the retail business in India. Kishore Biyani's story of starting from a middle-class family and creating some of India's largest retail brands is inspiring. The book covers different aspects of retail, including branding, customer service, and innovation. Kishore's passion for capturing the Indian consumption market is evident throughout the book, making it an insightful read for anyone interested in entrepreneurship or business in India.

Sale

It Happened In India - The Story Of Pantaloons, Big Bazar, Central And The Great Indian Consumer

Regular price RM21.57 MYR RM14.26 MYR 34% off
Unit price
per
ISBN: 9788129111371
Estimated First-hand Retail Price: RM88.68 MYR
Publisher: Rupa & Co.
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Biographies & Memoirs
Goodreads rating: 3.65
(rated by 3436 readers)

Description

Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani’s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.
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Indian Retail King: The Story of Kishore Biyani

This book is a must-read for anyone interested in the retail business in India. Kishore Biyani's story of starting from a middle-class family and creating some of India's largest retail brands is inspiring. The book covers different aspects of retail, including branding, customer service, and innovation. Kishore's passion for capturing the Indian consumption market is evident throughout the book, making it an insightful read for anyone interested in entrepreneurship or business in India.