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Sale

International Marketing

by Mark D. Griffiths, Andreas Riege, Masaaki Kotabe
RM43.51 MYR RM17.91 MYR 59% off
International Marketing - Thryft
International Marketing - Thryft

Global marketing strategies for SMEs and MNCs.

Recommended for students studying international business. Provides real-world examples and highlights the importance of understanding competition from local SMEs and MNCs.

Sale

International Marketing

by Mark D. Griffiths, Andreas Riege, Masaaki Kotabe
RM43.51 MYR RM17.91 MYR 59% off
ISBN: 9780470814246
Estimated First-hand Retail Price: RM353.40 MYR
Authors: Mark D. Griffiths, Andreas Riege, Masaaki Kotabe
Publisher: Wiley
Date of Publication: 2008-06-03
Format: Paperback
Related Collections: Business, Economics, Marketing
Related Topics: Management, Marketing, Technology, Finance, Society, Sociology
Goodreads rating: 4.0
(rated by 1 readers)

Description

"International Marketing: Second Asia-Pacific Edition" is a thorough revision reflecting contemporary developments in international marketing. The text maintains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. The book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.The use of real-world examples of both small and medium-sized enterprises (SMEs) and multinational corporations (MNCs) operating in the Asia-Pacific region provides a strong theoretical and conceptual foundation of international and global marketing perspectives.A key underlying theme of the text is that while it may not be possible for all organisations in the Asia-Pacific region to market their products and services on a truly global scale, organisations that operate in any marketplace need to understand and be aware of competition from both local SMEs and MNCs that are increasingly attempting to operate globally.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Global marketing strategies for SMEs and MNCs.

Recommended for students studying international business. Provides real-world examples and highlights the importance of understanding competition from local SMEs and MNCs.