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Global Marketing Management : Case Readings

by Christopher A. Bartlett, Robert D.;Quelch Buzzell, Robert D. Buzzell
RM43.50 MYR RM17.91 MYR 59% off
Global Marketing Management : Case Readings - Thryft
Global Marketing Management : Case Readings - Thryft

Expand Your Business through Global Marketing.

This book would be a good read for entrepreneurs who are eager to tap into the global market. The book is filled with strategies on how to compete globally, how to create successful global marketing programs, and how to organize and control global marketing operations. One of the most appealing features of the book is its case readings, which provide practical examples that readers can relate to and implement in their own businesses. Overall, this book is a must-read for any business owner looking to expand their reach and increase sales.

Sale

Global Marketing Management : Case Readings

by Christopher A. Bartlett, Robert D.;Quelch Buzzell, Robert D. Buzzell
RM43.50 MYR RM17.91 MYR 59% off
ISBN: 9780201542806
Authors: Christopher A. Bartlett, Robert D.;Quelch Buzzell, Robert D. Buzzell
Publisher: Addison Wesley Longman Publishing Co
Date of Publication: 1992-01-01
Format: Paperback
Related Collections: Business, Political Science, Economics, Politics
Related Topics: Finance, Marketing, Management, Political Science, Business, Sociology, Globalization, Society, Government
Goodreads rating: 4.0
(rated by 4 readers)

Description

Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Expand Your Business through Global Marketing.

This book would be a good read for entrepreneurs who are eager to tap into the global market. The book is filled with strategies on how to compete globally, how to create successful global marketing programs, and how to organize and control global marketing operations. One of the most appealing features of the book is its case readings, which provide practical examples that readers can relate to and implement in their own businesses. Overall, this book is a must-read for any business owner looking to expand their reach and increase sales.