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Getting To VITO (The Very Important Top Officer) - 10 Steps To VITO's Office

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Get inside the mind of the Very Important Top Officer.

This book could be a good read for you because it provides a comprehensive 10-step plan on how to effectively reach the top decision-makers in a company. Anthony Parinello shares his vast sales experience and practical advice, teaching you how to pre-qualify the real VITO, establish value, and overcome objections. With his expert guidance, you'll be equipped with the tools to make a lasting impression and become a trusted advisor to these highly influential individuals.

Sale

Getting To VITO (The Very Important Top Officer) - 10 Steps To VITO's Office

Regular price RM28.88 MYR RM14.26 MYR 51% off
Unit price
per
ISBN: 9780471675198
Publisher: Wiley
Date of Publication: 2005-01-25
Format: Paperback
Related Collections: Business, Leadership, Personal Development
Goodreads rating: 3.58
(rated by 50 readers)

Description

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their "to-do" listAnthony Parinello's Selling to VITO introduced salespeople everywhere to the Very Important Top Officer-and taught them the precise steps of how to sell to the person with the ultimate veto power. Now, Parinello returns with Getting to VITO, a one-of-a-kind sales resource that offers proven, best-practices advice on how-to get into VITO's head, get into their budgets, and get on their team as a "trusted advisor."Based on Parinello's own extensive sales experience-as well as the experiences of the more than one million salespeople who've studied his VITO process-Getting to VITO shows salespeople how to:* Find and pre-qualify the real VITO* Establish real value in VITO's eyes* Cut to the chase with seven different correspondence modalities* Disarm every first-call objection a salesperson may encounter* Deliver the show-stopper "elevator" pitch for every industry* One-on-one coaching from Parinello's own professional coach!Anthony Parinello (San Diego, CA) is the country's foremost expert on selling to top officers. His bestselling book and audiotape program Selling to VITO (The Very Important Top Officer) has sold more than 500,000 copies. Parinello's Secrets of VITO: Think and Sell Like a CEO was a Wall Street Journal bestseller and his most recent book Getting the Second Appointment has been accepted by his following as the new sales process of "choice."
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Get inside the mind of the Very Important Top Officer.

This book could be a good read for you because it provides a comprehensive 10-step plan on how to effectively reach the top decision-makers in a company. Anthony Parinello shares his vast sales experience and practical advice, teaching you how to pre-qualify the real VITO, establish value, and overcome objections. With his expert guidance, you'll be equipped with the tools to make a lasting impression and become a trusted advisor to these highly influential individuals.