Farrell Larry C. : Searching for the Spirit ...(HB) : Dismantling the Twentieth-Century Corporation

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Entrepreneurship: Rebuilding the Basics

Larry Farrell's "Searching for the Spirit" offers readers a detailed examination of legendary entrepreneurs like Walt Disney, Soichiro Honda, and William Lever. Farrell distills the four bedrock principles of high-growth enterprise: a powerful sense of mission; absolute focus on customers and products; an urgency for high-speed innovation; and self-motivated behavior at every level. His prescription for transforming bureaucracy back to enterprise is detailed and blunt: dismantle the twentieth-century corporation and start over with the entrepreneurial basics. For readers interested in learning about entrepreneurship and how to transform their business, this book is a must-read.

Farrell Larry C. : Searching for the Spirit ...(HB) : Dismantling the Twentieth-Century Corporation

Regular price RM44.54 MYR
Unit price
per
ISBN: 9780525935735
Estimated First-hand Retail Price: RM97.25 MYR
Authors: Larry C. Farrell
Publisher: Dutton Adult
Date of Publication: 1993-02-01
Format: Hardcover
Related Collections: Business, Personal Development
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Description

Based on ten years of research and hands-on experience with leading entrepreneurs in Asia, Europe, and America, this bold book delivers a vital message--the key to success in the 21st century will be old-fashioned entrepreneurism, not modern management science. Advertising in business publications.
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Entrepreneurship: Rebuilding the Basics

Larry Farrell's "Searching for the Spirit" offers readers a detailed examination of legendary entrepreneurs like Walt Disney, Soichiro Honda, and William Lever. Farrell distills the four bedrock principles of high-growth enterprise: a powerful sense of mission; absolute focus on customers and products; an urgency for high-speed innovation; and self-motivated behavior at every level. His prescription for transforming bureaucracy back to enterprise is detailed and blunt: dismantle the twentieth-century corporation and start over with the entrepreneurial basics. For readers interested in learning about entrepreneurship and how to transform their business, this book is a must-read.