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Sale

Event Management : An Asian Perspective

by Glenn McCartney
RM30.18 MYR RM18.55 MYR 39% off
Event Management : An Asian Perspective - Thryft
Event Management : An Asian Perspective - Thryft

Plan and execute events with an Asian twist.

This book would be a good read for anyone interested in event management in an Asian context. With a focus on the unique cultural characteristics of the region, readers can gain insight into how to plan and execute successful events. The book covers a wide range of event types, from corporate conferences to cultural festivals, making it suitable for professionals as well as those just starting out in the industry.

Sale

Event Management : An Asian Perspective

by Glenn McCartney
RM30.18 MYR RM18.55 MYR 39% off
ISBN: 9780071272155
Estimated First-hand Retail Price: RM610.51 MYR
Authors: Glenn McCartney
Publisher: McGraw-Hill Education (Asia)
Date of Publication: 2010-03-09
Format: Paperback
Related Collections: Business, Travel
Related Topics: Management, Communication, Leadership, Guidebook, History, Reference
Goodreads rating: 3.84
(rated by 38 readers)

Description

The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in issues of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events - economic forums, trade shows, product launches or tourism events. Conceptualised and written by tourism consultant and researcher Glenn McCartney for undergraduate tourism and hospitality students as well as for event practitioners, Events An Asian Perspective explores the development, range, objectives and issues of business and leisure events and event planning in Asia.Refreshing Features - Eleven engaging chapters discussing the various aspects of managing events in Asia, ranging from events management trends and events tourism in the region, to concepts planning, logistics management, and marketing communication efforts. - Chapter-opening interviews with industry experts, including HRH Sheikh Ahmad Al-Fahad Al-Sabah (Olympic Council of Asia), Michael Maddess (Action Asia Challenge), and Gerry Armstrong (ESPN). - Focus features, interspersed throughout each chapter, direct students' attention to events of interest. - Case studies centred around exciting major events in Asia, such as the MTV Asia Awards, F1 Malaysia, Hong Kong Rugby Sevens, AXN Xtreme Macau Tower, and Sapporo Snow Festival in Japan - Closing Appendix reveals behind-the-scene perspectives on staging a Linkin Park concert in Asia.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Plan and execute events with an Asian twist.

This book would be a good read for anyone interested in event management in an Asian context. With a focus on the unique cultural characteristics of the region, readers can gain insight into how to plan and execute successful events. The book covers a wide range of event types, from corporate conferences to cultural festivals, making it suitable for professionals as well as those just starting out in the industry.