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Digital Advertising
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Master digital advertising to reach global markets.
Recommendation: "Digital Advertising" provides a comprehensive exploration of digital advertising, from viral campaigns to audience profiling and ethical dilemmas. The book analyses key theories and trends in the field in an accessible way, making it an ideal read for students of media, communication, advertising, marketing, and business. It also includes industry perspectives and interviews with senior figures in the international advertising industry, making it a valuable resource for professionals looking to master digital advertising to reach global markets.
Sale
Digital Advertising
by
Regular price
RM80.04 MYR
RM36.18 MYR
55% off
- Unit price
- / per
38% off
55% off
55% off
56% off
ISBN: 9780230222410
Publisher: Palgrave Macmillan
Date of Publication: 2010-01-15
Format: Paperback
Goodreads rating: 3.1
(rated by 10 readers)
Description
The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online habits, advertisers have a variety of new promotional opportunities at their disposal that bring products and services to the public's attention. This book examines the cultural, commercial, creative and regulatory practices of advertising in these digital environments. From viral campaigns and in-game advertising, to audience profiling and dataveillance, this book gives a comprehensive exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond the pop-up to become a dominant global advertising media form. Taking a look at the advantages, disadvantages and ethical dilemmas of using digital media, the text encourages readers to consider their own ideas about the field. The chapters combine industry and critical perspectives alongside inspiring example material and interviews with senior figures in the international advertising industry.
Analysing key theories and emergent trends in the field, Digital Advertising explains complex ideas in a truly accessible way. Insightful, intriguing and informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal reading for students of Media and Communication Studies, Advertising, Marketing and Business Studies.
Author: Andrew Mcstay
Format: Paperback
Number of Pages: 208
Publisher: Palgrave Macmillan
Publication Date: 15 Jan 2010
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Master digital advertising to reach global markets.
Recommendation: "Digital Advertising" provides a comprehensive exploration of digital advertising, from viral campaigns to audience profiling and ethical dilemmas. The book analyses key theories and trends in the field in an accessible way, making it an ideal read for students of media, communication, advertising, marketing, and business. It also includes industry perspectives and interviews with senior figures in the international advertising industry, making it a valuable resource for professionals looking to master digital advertising to reach global markets.
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