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Chocolate Fortunes - The Battle For The Hearts, Minds, And Wallets Of China's Consumers

by Lawrence L. Allen
RM28.88 MYR RM14.26 MYR 51% off
Chocolate Fortunes - The Battle For The Hearts, Minds, And Wallets Of China's Consumers - Thryft
Chocolate Fortunes - The Battle For The Hearts, Minds, And Wallets Of China's Consumers - Thryft

Sweet cultural clash: China meets chocolate.

Recommended for those interested in cross-cultural business and sociology, Chocolate Fortunes offers a fascinating account of the challenges and opportunities Western companies face when trying to expand in China. With an accessible style and first-hand insights, the book provides a unique perspective on the cultural differences and tastes that shape consumer behavior, and offers valuable lessons for anyone involved in international business.

Sale

Chocolate Fortunes - The Battle For The Hearts, Minds, And Wallets Of China's Consumers

by Lawrence L. Allen
RM28.88 MYR RM14.26 MYR 51% off
ISBN: 9780814414323
Authors: Lawrence L. Allen
Publisher: Amacom Books
Date of Publication: 2009-01-01
Format: Hardcover
Related Collections: Business, History, Food & Drink
Related Topics: Business, Asia, Economics
Goodreads rating: 3.68
(rated by 78 readers)

Description

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction. The book devotes individual chapters to each of the five major players Hershey, Nestle, Cadbury, Mars, and Ferrero and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, the book delves into the mystique of chocolate itself and how it cap
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Sweet cultural clash: China meets chocolate.

Recommended for those interested in cross-cultural business and sociology, Chocolate Fortunes offers a fascinating account of the challenges and opportunities Western companies face when trying to expand in China. With an accessible style and first-hand insights, the book provides a unique perspective on the cultural differences and tastes that shape consumer behavior, and offers valuable lessons for anyone involved in international business.