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Burning the Ships: Intellectual Property and the Transformation of Microsoft

by Marshall Phelps, David Kline
RM36.20 MYR
Burning the Ships: Intellectual Property and the Transformation of Microsoft
Burning the Ships: Intellectual Property and the Transformation of Microsoft

Microsoft's metamorphosis through intellectual property collaboration.

If you're fascinated by big tech's inner workings and the transformative power of collaboration, you'll find "Burning the Ships" compelling. It's not just a recounting of Microsoft's pivot; it's a playbook for modern executives on leveraging intellectual property to foster innovation. Phelps’s narrative promises to reveal the friction and triumphs that redefine an industry giant, delivering insights that could reshape how you view business strategy in an open innovation era.

New

Burning the Ships: Intellectual Property and the Transformation of Microsoft

by Marshall Phelps, David Kline
RM36.20 MYR
ISBN: 9780470432150
Estimated First-hand Retail Price: RM143.69 MYR
Authors: Marshall Phelps, David Kline
Publisher: John Wiley & Sons Inc
Date of Publication: 2009-01-01
Format: Hardcover
Related Collections: Business
Related Topics: Technology
Goodreads rating: 3.56
(rated by 45 readers)

Description

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. There are lessons in this book for executives in every industry, especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Microsoft's metamorphosis through intellectual property collaboration.

If you're fascinated by big tech's inner workings and the transformative power of collaboration, you'll find "Burning the Ships" compelling. It's not just a recounting of Microsoft's pivot; it's a playbook for modern executives on leveraging intellectual property to foster innovation. Phelps’s narrative promises to reveal the friction and triumphs that redefine an industry giant, delivering insights that could reshape how you view business strategy in an open innovation era.