Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment
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Unparalleled insights into entertainment industry blockbusters.
Blockbusters by Anita Elberse could be a good read for anyone interested in the entertainment industry and its big players. Elberse's research-backed insights provide an in-depth look into the strategies and decision-making behind some of the world's most successful entertainment brands and their blockbuster products. This book is a must-read for anyone seeking to understand the inner workings of the industry and navigate the high-stakes business world at large.
Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment
Regular price
- Unit price
- / per
ISBN: 9780805094336
Estimated First-hand Retail Price: RM166.16 MYR
Authors:
Anita Elberse
Publisher: Henry Holt and Co.
Date of Publication: 2013-10-15
Format: Hardcover
Goodreads rating: 3.74
(rated by 752 readers)
Description
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL―along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of building a business around blockbuster products―the movies, television shows, songs, and books that are hugely expensive to produce and market―is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works―and how to navigate today's high-stakes business world at large.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Unparalleled insights into entertainment industry blockbusters.
Blockbusters by Anita Elberse could be a good read for anyone interested in the entertainment industry and its big players. Elberse's research-backed insights provide an in-depth look into the strategies and decision-making behind some of the world's most successful entertainment brands and their blockbuster products. This book is a must-read for anyone seeking to understand the inner workings of the industry and navigate the high-stakes business world at large.
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