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Sale

Beyond Maximarketing : The New Power of Caring and Daring

by Stan Rapp, Thomas L. Collins
RM21.57 MYR RM14.26 MYR 34% off
Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Beyond Maximarketing : The New Power of Caring and Daring - Thryft

Passionate commitment to customer relationships

This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.

Sale

Beyond Maximarketing : The New Power of Caring and Daring

by Stan Rapp, Thomas L. Collins
RM21.57 MYR RM14.26 MYR 34% off
ISBN: 9780070153387
Authors: Stan Rapp, Thomas L. Collins
Publisher: McGraw-Hill
Date of Publication: 1995-01-01
Format: Paperback
Related Collections: Business, Marketing, Technology
Related Topics: Business, Marketing, Technology, Management
Goodreads rating: 4.33
(rated by 6 readers)

Description

The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring," including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Passionate commitment to customer relationships

This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.