Advertising and Integrated Brand Promotion: With Infotrac
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Advertising made easy, with contemporary examples.
This book is highly recommended for anyone who wants to learn about advertising and how to create an advertising strategy. The book uses contemporary ads to illustrate the concepts, making it easy to understand. The table of contents follows the same process as an advertising agency, which is an interesting and unique way to present the material. The book emphasizes the hard work and careful planning involved in good advertising, making it a valuable resource for students and professionals alike.
Advertising and Integrated Brand Promotion: With Infotrac
by
Regular price
- Unit price
- / per
ISBN: 9780324311327
Publisher: Cengage Learning, Inc
Date of Publication: 2005-02-20
Format: Paperback
Goodreads rating: 3.71
(rated by 38 readers)
Description
"Advertising and Integrated Brand Promotion, Fourth Edition" is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of "Advertising and Integrated Brand Promotion" illustrates how to best accomplish this.
Author: Thomas O'Guinn
Format: Paperback
Number of Pages: 832
Publisher: Cengage Learning, Inc
Publication Date: 20 Feb 2005
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Advertising made easy, with contemporary examples.
This book is highly recommended for anyone who wants to learn about advertising and how to create an advertising strategy. The book uses contemporary ads to illustrate the concepts, making it easy to understand. The table of contents follows the same process as an advertising agency, which is an interesting and unique way to present the material. The book emphasizes the hard work and careful planning involved in good advertising, making it a valuable resource for students and professionals alike.
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