OFFER: Buy 2 Get 1 Free on All Clothes, Code B2G1 Ends 22/11 11:59pm SGT

*Apply code B2G1 at checkout to enjoy discount.*The discount is only applicable to clothes. Code expires at 22/11/24 11:59pm SGT. Offer can only be combined with Thryft Club discounts and cannot be combined with any other offers or discounts. Offer is subject to change without notice. Other restrictions may apply.

Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club
Buy 3 Get Another Free On All Under S$10

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing
Sale

The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

by Jagdish N. Sheth, Milind M. Lele
RM103.75 MYR Now RM51.69 MYR Save 50%
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction - Thryft
The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction - Thryft

Winning strategies for unparalleled customer loyalty.

Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

by Jagdish N. Sheth, Milind M. Lele
RM103.75 MYR Now RM51.69 MYR Save 50%
ISBN: 9780471549178
Authors: Jagdish N. Sheth, Milind M. Lele
Publisher: Wiley
Date of Publication: 1991-10-01
Format: Paperback
Related Collections: Personal Development, Economics, Business
Related Topics: Finance, Leadership, Personal Development, Business, Sociology, Productivity, Society, Management
Goodreads rating: 5.0
(rated by 1 readers)

Description

How can a company maintain its profitability in today's competitive environment? Based on extensive research at a wide variety of companies (including Boeing, Federal Express, Jaguar, Maytag, Northwestern Mutual Life, Xerox and Swissair) the authors show that the best way a company can meet competition in the marketplace is by providing products and services which increase customer satisfaction above and beyond the levels given by competitors. In the long term, the company that keeps its customers happy obtains a crucial advantage: loyal customers usually willing to pay a premium for the firm's products. And having customers less likely to switch brands allows the company more time to adapt to changing market conditions. Management can increase profits by charging a little more for a better product (rather than just by reducing costs), obtain more repeat business, and reduce marketing and sales expenses.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Winning strategies for unparalleled customer loyalty.

Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.