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New

Ogilvy on Advertising in the Digital Age

by Miles Young
RM44.26 MYR
Ogilvy on Advertising in the Digital Age
Ogilvy on Advertising in the Digital Age

Navigating contemporary advertising with Ogilvy's wisdom

This book is your modern compass in the ever-evolving landscape of digital advertising. It fuses the timeless strategies of David Ogilvy with cutting-edge insights for today's dynamic market. It's a must-read if you're aspiring to master brand storytelling in a digital world where attention is the prime currency.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Ogilvy on Advertising in the Digital Age

by Miles Young
RM44.26 MYR
ISBN: 9781847960870
Authors: Miles Young
Publisher: Goodman
Date of Publication: 2019-01-01
Format: Hardcover
Related Collections: Personal Development, Creative Nonfiction, Business
Related Topics: Technology, Leadership, Business, Communication, Entrepreneurship
Goodreads rating: 3.6
(rated by 247 readers)

Description

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy on Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data—the currency of the digital age—to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Navigating contemporary advertising with Ogilvy's wisdom

This book is your modern compass in the ever-evolving landscape of digital advertising. It fuses the timeless strategies of David Ogilvy with cutting-edge insights for today's dynamic market. It's a must-read if you're aspiring to master brand storytelling in a digital world where attention is the prime currency.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.