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Innovation and Entrepreneurship

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Guide to harnessing innovation in entrepreneurial ventures.

If you're looking to bridge the theory of innovation with practical entrepreneurial skills, "Innovation and Entrepreneurship" can serve as that bridge. This book is designed with your course in mind, linking crucial concepts of business, engineering, and management with real-world applications. It's not just about coming up with ideas; it's about shaping those ideas into viable business opportunities and understanding the process of innovation as it ties into entrepreneurship. With its clear process model, extensive resources, and contemporary examples, it’s like having an expert mentor explaining the ins and outs of turning innovations into marketable solutions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Innovation and Entrepreneurship

Regular price RM44.03 MYR RM36.63 MYR 17% off
Unit price
per
ISBN: 9780470711446
Publisher: Wiley
Date of Publication: 2011-05-16
Format: Paperback
Goodreads rating: 3.45
(rated by 40 readers)

Description

Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses. The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship. The second edition also features an extensive collection of web-based materials, tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive. An accompanying website is available at www.iande.info.
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Guide to harnessing innovation in entrepreneurial ventures.

If you're looking to bridge the theory of innovation with practical entrepreneurial skills, "Innovation and Entrepreneurship" can serve as that bridge. This book is designed with your course in mind, linking crucial concepts of business, engineering, and management with real-world applications. It's not just about coming up with ideas; it's about shaping those ideas into viable business opportunities and understanding the process of innovation as it ties into entrepreneurship. With its clear process model, extensive resources, and contemporary examples, it’s like having an expert mentor explaining the ins and outs of turning innovations into marketable solutions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.